What Actually Makes a Podcast Stand Out | Cheryl Lau

Most people think podcast production is editing. Clean the audio, add the music, hit publish. But here's what that misses: if the pre-production is weak, no amount of editing will save the episode. In this solo episode, I take you through the four stages of producing an authority-building podcast - the way I do it for organizations like the Institute of Mental Health Singapore and established shows like The Financial Coconut. If you're building a podcast - or wondering why your existing one isn't landing - this one's for you. TIMESTAMPS   (00:00) Introduction (02:09) Stage 1: Pre-Production (08:58) Stage 2: Recording  (11:44) Stage 3: Editorial Post-Production  (15:19) Stage 4: Technical Post-Production   CONNECT WITH CHERYL LAU   Website: https://cheryllau.com  YouTube: https://www.youtube.com/@cheryltheory  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU   I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows   Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT   Please email [email protected] for business inquiries.