PODCAST · business
EDIT HISTORY
by Cheryl Lau
EDIT HISTORY is a podcast about the ideas that matter - and the people who built them. We zoom in on the actual argument: the question they started with, what the evidence forced them to revise, and what must change if they're right.Every guest has done the work. Some in universities. Some in courtrooms, clinics, or boardrooms. What they share is this: they arrived at a position - and they can defend it.One-line pitch: "What question were you trying to answer - and if you're right, what must change?"The problem it solves: Most podcasts interview people about their journey. Brilliant research stays trapped in journals. Thought leadership gets diluted into hot takes. EDIT HISTORY bridges scholarship and society - making serious ideas impossible to ignore.---EDIT HISTORY won 2x at the 2025 Asia Podcast Awards (by Radioinfo Asia) in the "Best Education Podcast" and "Best Money and Business Podcast" categories.It was also shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia
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248
"Upskill. Adapt. Don't fall behind." - Ok, now what? | Michelle Mah
We are drowning in advice about AI. Upskill. Adapt. Stay ahead. But underneath all of that noise is a question nobody seems to be asking: what is this actually doing to us? Psychotherapist Michelle Mah works with high-performing professionals navigating exactly this - and what she's seeing in her practice isn't a skills gap. It's exhaustion, dysregulation, and an identity crisis that the productivity conversation keeps skipping over. In this episode, we get into AI anxiety, the psychological cost of being asked to change at machine speed, and why the "adapt or fall behind" message might be making things worse - not better. TIMETAMPS 00:00 - Introduction 01:58 - "Adapt or fall behind" 07:43 - How this anxiety is different from anything before 10:55 - The identity threat underneath the career threat 18:33 - What we should never outsource to AI 21:41 - AI influencers & content 24:35 - Will AI replace therapists? 27:46 - Trust as the new economy 31:13 - Michelle's thesis: what will hold through every disruption CONNECT WITH MICHELLE MAH LinkedIn: https://www.linkedin.com/in/michellemahsg/ Website: https://thecuriousbonsai.com.sg/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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247
He's Building a Time Capsule of Singapore's Greatest Minds | Keith Yap
What does it take to build a podcast that's designed to outlast you? Keith Yap, host of The Front Row Podcast, grew his show to 15K subscribers in under a year - not by chasing trends, but by doing the opposite. His mission: create a living archive of Singapore's brightest minds on geopolitics, economics, and technology. A time capsule for the next generation of Singaporeans. In this conversation, Keith reflects on how his role has evolved from nervous first-timer to confident interlocutor - someone who doesn't just ask questions, but challenges, supplements, and connects ideas across a growing catalog of diplomats, economists, historians, and technologists. We also get into: how he landed his very first guest (Ambassador Chan Heng Chee), why he thinks Singapore is two degrees from anyone, his personal learning stack, and his bigger vision - making Singapore the intellectual capital of Southeast Asia. TIMESTAMPS (00:00) Trailer & Opening (01:29) The Front Row Podcast (03:03) Getting High-Calibre Guests (07:24) The Cringey Early Episodes (09:37) How Keith's Role as a Podcaster Has Evolved (12:11) What Makes a Conversation Deep and Meaningful (14:34) Editing & Episode Fidelity (16:18) The Biggest Shift in Keith's Hosting Style (19:50) Stress-Testing Your Own Views as a Host (21:38) How Genuine Curiosity Is Developed (25:00) The Questions Great Thinkers Ask (31:16) Guest Criteria, Outreach, and Saying No (34:47) Personal Learning Curriculum (38:29) The Big Question Keith Is Trying to Answer (42:33) Keith's Listener Demographics (43:50) Where His Interest in Geopolitics & Policy Began (45:21) Quality of Thought and Articulation (47:15) Measuring Impact (54:16) Keith's Advice for Podcasters and Creators CONNECT WITH KEITH YAP YouTube: https://www.youtube.com/@keithyap65 Instagram: https://www.instagram.com/keithyap1 LinkedIn: https://www.linkedin.com/in/keith-yap Website: https://www.ykeith.com CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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246
Makeup Artist by Day, Million-Dollar Real Estate Agent by Night | Claire Tan
Claire Tan started her first business at 17 - not because she had a plan, but because she refused to work in a system where someone else decided how far she could go. In this episode, Claire walks us through how she built Ladyy Claire Makeup into one of Singapore's first makeup-only bridal companies, pivoted into luxury real estate during COVID, and quietly became one of the most respected agents working with high-net-worth clients - all while being a self-described introvert who hides behind the curtains at parties. We get into: why she broke her scholarship bond and never looked back, how she practiced three hairstyles a day and cried through all of it, how she lied about her age to land early clients (then revealed the truth after the job), what it actually takes to sell $3-5M properties as a 21-year-old, and the one belief she's still working on unlearning - that her self-worth equals her output. TIMESTAMPS (00:00) Trailer & Opening (02:20) Starting a makeup business in Singapore at 17 (06:10) Why Claire chose entrepreneurship over a "safe" career (10:34) Building resilience before success (12:33) From makeup empire to real estate (14:03) The skills Claire had to grind to improve (17:25) Being an introvert in people-facing businesses (19:17) What it really takes to succeed in real estate (23:45) Building confidence by holding yourself to high standards (25:27) What Claire is actively working on as a leader now (28:49) A mindset shift for those still figuring things out (30:47) "Good advice" Claire chose not to follow - and why (35:13) Being underestimated in her business & career (40:35) The belief Claire had to unlearn as success grew (42:55) Closing CONNECT WITH CLAIRE TAN Main Instagram: https://www.instagram.com/clairetankt Make Up Company Instagram: https://www.instagram.com/ladyyclairemakeup Real Estate Instagram: https://www.instagram.com/ladyyclaireproperties CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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245
I quit law school. Then I quit my PhD. | Cheryl Lau
When you've always been the straight-A student, quitting feels like a character flaw - not a decision. In this episode, my friend Jennifer Ho turns the tables and interviews me. We go through my three-page resume and look for everything it doesn't show: the shame of quitting law school, my mum telling me I needed to "bring harmony back into the family," and then quitting a PhD years later - terrified of becoming a two-time quitter. This is a conversation about high-functioning doubt, outsourcing your identity to systems, and how I eventually stopped making decisions based on what would make me look good - and started making ones I could actually stand behind. TIMESTAMPS (00:00) Trailer (00:47) Opening (01:47) The story my resume can't tell (06:02) How I used to define success (06:46) Why law school and a PhD didn't actually fit me (11:38) How long I knew something had to change - before I quit (15:21) The strengths I carried through every pivot (20:31) How do you know when something isn't right - even if you're good at it? (23:27) The skill gaps I'm actively working on now (26:47) How I'm thinking about future-proofing my career (30:53) My edge vs and the part of my work that still scares me (32:21) What an irresponsible career risk looks like (33:29) What will never need to be on my resume (36:34) Closing CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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244
5 Years of Podcasting. Still Not Sure I'm Qualified. | Cheryl Lau
For five years, I've been podcasting. Side Hustle Club. Thought Leader Club. Now EDIT HISTORY. And for most of that time, I built it while quietly wondering if I was actually qualified to do any of it. In this episode, my friend Rae Fung interviews me - and we go deep into the parts that don't show up in the highlights: why I rebranded twice, what I learned when my most casual episode outperformed my most carefully crafted one, and how I kept saying yes to opportunities I felt completely unready for. TIMESTAMPS (00:00) Trailer (00:49) Opening (03:11) What "success" and credibility meant in the early days (06:13) External validation vs internal motivation (09:43) Advice and templates that didn't actually fit (12:29) The moment Cheryl realized where her real value was (16:09) What she's most proud of from the early iterations (18:29) Letting people into the thought process behind the work (23:49) Seeing Cheryl's thought process (26:39) The fears and resistance behind going all-in on podcasting (31:16) What Cheryl wants to deepen and sharpen in 2026 (34:38) What Cheryl is working on deepening in 2026 (36:51) A message to little Cheryl (37:52) If every body of work has a draft - what's the current one? (39:19) Closing CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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243
My Podcast Won Two Awards - But That's Not the Point | Cheryl Lau
My podcast won two awards at the 2025 Asia Podcast Awards. In this solo episode, I break down what I think actually makes a podcast stand out. TIMESTAMPS (00:00) Introduction (03:31) The Current State of Podcasts (05:12) Show Concept (09:29) Differentiation (15:14) Consistency (18:23) Success as a Podcaster (20:30) What Awards Don't Measure CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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242
She Quit Law to Start a Podcast From Scratch… as a Cat | Iman Ibrahim
Everyone commends you for being brave when you start over. But no one tells you that your reinvention might also look… ridiculous. For our guest today, that looked like explaining to people - very seriously - that she quit her career as a lawyer… to start a podcast as a cat. Because that's the thing about starting something new: More often than not, it doesn't look polished or profound. It looks like curiosity, experimentation - and sometimes, doing something absolutely absurd, but quintessentially you. Today's guest, Iman Ibrahim, embodies that exact spirit. After nearly two decades in law, she left her career behind to rebuild from scratch - first as a coach, and then as the creator of I Am the Advocat, a podcast where a cat becomes the unlikely voice for real stories of burnout, bullying, and survival in the legal world. This episode is about what it really takes to start again, and what becomes possible when we finally stop performing who we're "supposed" to be. TIMETAMPS (00:00) Introduction (01:40) Quitting law after 19 years (02:21) I am the Advocat (05:17) Judgment from colleagues (06:46) Support for the cause (09:08) Introducing the (c)lawyers (12:54) Building an episode (15:34) Iman's EDIT HISTORY (17:29) Building an episode (cont.) (18:43) The constraints of law (23:43) Starting over and self doubts (28:38) Iman's inner self critic (34:19) One year later (39:31) Actionable takeaways CONNECT WITH IMAN IBRAHIM Instagram (Personal): https://www.instagram.com/imanisoverit Instagram (I am the Advocat): https://www.instagram.com/iamtheadvocat Instagram (Over It Club): https://www.instagram.com/overit.club YouTube: https://www.youtube.com/@iamtheadvocat LinkedIn: https://www.linkedin.com/in/iman-ibrahim/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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241
He Almost Quit Media. A Friend Paid His Phone Bill to Stop Him. | Aiken Chia
When Aiken Chia was broke and ready to walk away from media after six years of rejection, a friend paid his phone bill so he wouldn't miss a callback. That single act changed everything. In this episode, Aiken sits down with us to go beyond the Food King years and the viral moments - including the video where he sat with his mum to unpack her 18-year affair on camera. We talk about what it costs to make something that personal, the values that have kept him grounded through success and betrayal, and why he still doesn't run mid-roll ads on YouTube even when the money would help. This is a conversation about what actually gives creative work longevity - and it's not the numbers. TIMESTAMPS (00:00) Introduction (01:30) Character matters more than talent (03:03) Being called fat (05:56) Aiken's insecurities (07:49) Being in survival mode (09:23) People who see your potential (11:57) The upwards trajectory (13:29) Why do others support Aiken (16:12) Being sincere (17:31) Executing your creative vision (20:00) How creators create impact (25:43) How Aiken is monetizing (26:57) Breaking out of the "food creator" box (29:59) What Aiken is working on right now (32:32) Going through a rough patch (36:27) Aiken interviews his mom (42:15) Guiding values as a creator (45:19) Actionable takeaways CONNECT WITH AIKEN CHIA YouTube: https://www.youtube.com/@AikenChiaMing Instagram: https://www.instagram.com/aikenchia TikTok: https://www.tiktok.com/@aikenchia CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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240
She Chose Not to Go Viral. Her Audience Grew Anyway. | Ainul Md Razib
When Ainul Md Razib first started posting about tech careers on TikTok, almost nobody in Singapore was doing it. No blueprint, no local creator to follow, no way of knowing if it would land. In this episode, Ainul - cybersecurity engineer at IBM and one of Singapore's first career-focused tech creators - opens up about what it actually takes to build something original in a space that doesn't have rules yet. We talk about why she's never done a salary breakdown video (it comes down to her faith and Malay cultural values around wealth), how she navigates telling her manager about her social media before starting every new job, and what the viral hits taught her about what she actually doesn't want to become. TIMESTAMPS (00:00) Introduction (01:21) Being taken seriously (04:39) Creator pressures (07:50) Complexities as a Muslim creator (13:35) Setting parameters (17:36) Doubting your own work (20:35) Reviewing Ainul's past content (24:33) Balancing a full time job with content creation (29:37) Chasing external validation (32:32) Misconceptions about you (35:51) Why do you do what you do? (39:52) Actionable takeaways CONNECT WITH AINUL MD RAZIB Instagram: https://www.instagram.com/ainlovescode/ TikTok: https://www.tiktok.com/@ainlovescode Podcast: https://open.spotify.com/show/5UvDywqpB6Gzv428oNUbAI Website: https://www.ainlovescode.com/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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239
He Lied to His Asian Dad About Quitting His Job - Until He Had Proof | Simon Alexander Ong
For years, Simon Alexander Ong told his strict Asian father that the job was "going okay." What he didn't say was that he'd already quietly started coaching clients on the side - building a business in secret, evenings and weekends, until he had three paying clients and a decision to make. Today, Simon is a bestselling author, international keynote speaker, and one of the most-watched creators in his space - his video "I'm 40. If You're In Your 20s or 30s, Watch This" has 3.9M views. In this episode, we go behind the highlight reel: the double life, the conversations he had with his father once he finally had something to show, and why he says the biggest mistake career-changers make is quitting cold with no foundation. TIMESTAMPS (00:00) Introduction (01:26) Being boxed in by titles (03:35) Becoming a brand (06:14) Simon's objections (08:52) A partner who supports your goals (15:44) The pressure of having it together (18:05) A compelling vision (19:49) Learning vs being an expert (23:05) Creativity as a differentiator (25:18) What Simon is working on (26:41) Transferable skills (27:40) Does your family get what you do? (31:14) Should I quit my job? (35:00) How to do it all (40:25) 3 Tips for entrepreneurs & creators (46:01) Actionable takeaways CONNECT WITH SIMON ALEXANDER ONG YouTube: https://www.youtube.com/@simonalexandero Website: https://simonalexanderong.com Book: https://simonalexanderong.com/book Newsletter: https://simonalexanderong.com/shots-of-energy Instagram: https://www.instagram.com/simonalexandero LinkedIn: https://www.linkedin.com/in/simonalexanderong CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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238
Answering More Deep & Weird Questions (Podcaster Q&A) | Cheryl Lau
In this unscripted bonus episode, I answer delightfully weird and deeply personal questions from friends - Covering everything from past insecurities, podcast advice, to how my friendships have evolved. TIMESTAMPS (00:00) Introduction (0:35) What crime would you commit if it were legal for 12 hours? (0:59) If you were a cult leader, what's your cult's name and aesthetic? (01:41) What's the weirdest compliment that would absolutely make your day? (03:03) You're suddenly famous for something stupid. What did you do? (03:44) If you woke up as a brand new person, where would you want to live? (04:20) If you woke up as a brand new person, what job do you want to do (05:08) If you woke up as a brand new person, what superpower will you have? (05:22) What would you tell baby podcaster cheryl? (07:12) If we caught you doomscrolling, what would you be watching? (09:16) What used to be an insecurity that no longer is? (10:26) What is an insecurity you still have? (11:15) What is your pet peeve/most annoying trait about a person? (11:44) Which emoji do you spiritually identify with? (12:27) What are 3 telling "first impression" signs of a podcast that is likely to be successful? (14:52) How has your friendships evolved overtime? CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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237
What Actually Makes a Podcast Stand Out | Cheryl Lau
Most people think podcast production is editing. Clean the audio, add the music, hit publish. But here's what that misses: if the pre-production is weak, no amount of editing will save the episode. In this solo episode, I take you through the four stages of producing an authority-building podcast - the way I do it for organizations like the Institute of Mental Health Singapore and established shows like The Financial Coconut. If you're building a podcast - or wondering why your existing one isn't landing - this one's for you. TIMESTAMPS (00:00) Introduction (02:09) Stage 1: Pre-Production (08:58) Stage 2: Recording (11:44) Stage 3: Editorial Post-Production (15:19) Stage 4: Technical Post-Production CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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236
Responding to "Why Are Singapore Podcasts So Cringe?" | Caitanya Tan
A lot of us don't like how we sound. We cringe at our recorded voice, worry our accent makes us seem less credible, and sometimes never start at all because of it. Caitanya Tan - actress, host, voiceover artist, and content creator with over 200,000 followers on both TikTok and Instagram - has spent years being asked to explain and defend how she sounds. In this episode, she responds to a 300+ comment Reddit thread asking why Singapore podcasters are so cringe, breaks down what it actually means to represent your people, and shares the one line from her mentor that completely changed how she handles opinions. Oh, and she built all 200K followers using just her phone. The barrier to entry is low. The price, she says, is the audacity. TIMESTAMPS (00:00) Introduction (01:21) Cait's voice (02:57) Pressure to sound less Singaporean (04:45) How Cait learned to speak (06:35) Singlish isn't represented (08:16) Cait's past content (10:14) Feeling embarrassed by your accent or voice (15:03) Authenticity and using your voice (16:29) Cait's insecurities (18:13) Not trying because you're scared (21:43) Assumptions about Cait's success (25:20) Cait's morning routine (27:16) Doing everything with just a phone (27:58) Singaporean podcasts (33:31) Actionable Takeaways CONNECT WITH CAITANYA TAN Instagram: https://www.instagram.com/caitofalltraits TikTok: https://www.tiktok.com/@caitofalltraits Website: https://www.caitanyatan.com CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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She Failed a Startup, Then Built… 200K on YouTube | Laurie Wang
What if the most important part of building something wasn't the strategy or the talent, but the willingness to keep going through the seasons when nothing seems to be working? Laurie Wang built a YouTube channel with nearly 200K subscribers. But before that, she ran a startup that failed, sat in what she calls the "liminal space" - that in-between period when you don't know what comes next - and had to learn how to keep going without knowing where she was going. In this conversation, we talk about what consistency actually builds (hint: it's not just a following), the failed supper club startup she launched after leaving Google, why she stopped comparing herself to creators ahead of her, and how her calendar became her most honest mirror of what she actually values. TIMESTAMPS (00:00) Introduction (01:06) What kept you going? (05:10) Laurie's insecurities (06:32) When your husband is also a YouTuber (10:00) Cultivating the entrepreneurial spark (14:45) Habits & decisions (16:01) Networking tips (21:38) AI vs Youtubers (25:05) A lesson from Laurie (26:35) Connecting the dots (28:44) A failed startup (31:01) Pickup yourself up after failure (33:20) Challenges outside of YouTube (36:56) Things you like & dislike about yourself (40:44) Building a business around your life (46:39) Actionable Takeaways CONNECT WITH LAURIE WANG YouTube: https://www.youtube.com/@lauriexwang Website: https://lauriewang.com/ LinkedIn: https://www.linkedin.com/in/lauriewang/ Instagram: https://www.instagram.com/iamlauriewang/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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234
Answering Your Deepest & Weirdest Questions (Podcaster Q&A) | Cheryl Lau
In this impromptu bonus episode of EDIT HISTORY, I answer spontaneous questions from my friends after a last-minute guest cancellation. From podcasting highs and moments of self-doubt to K-pop playlists and unpopular opinions, I get candid about my personal quirks, creative process, and what keeps me going as a solopreneur podcaster. TIMESTAMPS (00:00) Introduction (00:23) What's one decision you're so proud of? (01:57) What do you do to make guests feel comfortable? (04:20) Have you ever replaced a bad habit with another bad habit? (06:05) Have you ever wanted to give up on your podcast? (08:20) What are your qualifying conditions for choosing guests? (10:40) If the world were ruled by cats, how would life be different? (11:49) Would you rather only be able to use public restrooms or be 10 minutes late to everything? (12:58) What's a hot take/unpopular opinion of yours? (17:47) Who or what it is Cheryl fiercely loyal to? (19:19) Intermission break (20:27) Favorite kpop groups (21:10) What's on your repeat playlist? (21:44) What would you pay lots of money for? What would you refuse to pay for? (22:56) What was your dream job when you were a kid? CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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233
There Wasn't a Stage for My Story. So I Built Singapore's Biggest. | Anna Ong
Anna Ong spent 15 years in banking hoping her work would speak for itself. It didn't. What she learned instead: great ideas don't win. Great storytellers do. After leaving banking, Anna couldn't find a stage for the kind of stories she wanted to tell - raw, vulnerable, real - so she built one. What's Your Story Slam is now Singapore's longest-running live storytelling show, and Anna has coached over 300 leaders to tell theirs. In this conversation, we talk about why she rejects polished TED Talks and humblebrags on her stage, the question she asks every storyteller before they're allowed to perform ("is this a wound or a scar?"), why she believes everyone has a story worth telling - even if they don't believe it yet - and what happened when her five-year-old niece said "I love you, good night" for the first time. TIMESTAMPS (00:00) Introduction (01:51) Telling stories that show your flaws (03:10) What's Your Story Slam (06:06) Telling stories to impress (09:42) Humble bragging (15:23) The impact of storytelling (19:59) A storytelling stage built in Asia (26:26) Anna's past content (31:29) AI and storytelling (35:16) A story Anna is working on (39:35) Actionable takeaways CONNECT WITH ANNA ONG LinkedIn: https://www.linkedin.com/in/anna-ong/ YouTube: https://www.youtube.com/@whatsyourstoryslam Website: https://www.anna-ong.com/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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232
Unemployed for 18 Months With a PhD. Now She Speaks at Ivy Leagues. | Dr. Gertrude Nonterah
In 2018, Dr. Gertrude Nonterah lost her postdoc position. For the next 18 months, she applied for jobs with a PhD in Microbiology and Immunology — and heard nothing. During that stretch, she googled "famous people who were fired" just to find something to hold onto. Today, Dr. G is the founder of The Bold PhD, helping graduate students navigate careers beyond academia. She's spoken at Oxford, Northwestern, Johns Hopkins - and Brown University, where she was invited not by faculty or administrators, but by a graduate student who'd been watching her videos. She never attended an Ivy League school. She now speaks at them regularly. In this episode, we talk about what it actually costs to stay quiet, why hard work alone stopped being enough, how she built a body of work during her most uncertain season, and what seven years of consistency quietly communicates to the people watching. TIMESTAMPS (00:00) Introduction (02:05) Being passed over for opportunities (04:41) Work ethic isn't enough (06:16) Feeling helpless amidst unfair circumstances (11:18) Regaining power over your situation (15:27) Building a body of work (20:19) Not quitting = reliability (23:26) Insecurities Dr. G faced (29:39) Your content is helping people (34:22) Reviewing Dr. G's past content (41:14) Take back control of your outcomes (45:45) Actionable takeaways CONNECT WITH DR. GERTRUDE NONTERAH Website: https://theboldphd.com/ Instagram: https://www.instagram.com/theboldphd YouTube: https://www.youtube.com/@TheBoldPhD LinkedIn: https://www.linkedin.com/in/geenonterah/ Newsletter: https://view.flodesk.com/pages/63c76e31b4f015f30446ce4d CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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231
What Separates Podcasters Who Last From Ones Who Fade After 10 Episodes | Cheryl Lau
Most podcasting advice is about tactics: the mic, the posting schedule, the SEO. This episode is about something harder to find and more valuable to build. In this solo episode, I share the five internal qualities I see in the most successful podcasters I know - the ones whose shows hold up years after they started. Not the ones with the biggest numbers, but the ones people keep coming back to. We cover: why discernment matters more than consistency, how to create from lived conviction instead of borrowed frameworks, what it actually means to protect the essence of your work when growth pressures start to creep in, and why the podcasters who last are playing a completely different game from the ones chasing weekly spikes. TIMESTAMPS (00:00) Introduction (01:35) Characteristic 1 (04:06) Characteristic 2 (06:31) Characteristic 3 (08:30) Characteristic 4 (11:58) Characteristic 5 (15:31) Closing CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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230
Her Blog Post Got 15 Views. One Person Built an Entire Career From It. | Jennifer van Alstyne
Jennifer Van Alstyne posted about academics being paid for their speaking. It went viral - but not in the way she hoped. The comments were hateful. Some were racist. Fellow academics pushed back. She kept showing up anyway. Jennifer is the founder of The Academic Designer, where she helps professors build their online presence through website design, social media, and bio writing. But before any of that, she was 18 years old, away at college, having lost her parents and left an abusive marriage - figuring out how to make her way in the world alone. In this conversation, we talk about what it means to build an online presence from your values rather than your metrics, why she stopped chasing views after a blog post with 15 readers changed one person's entire career, and how she learned that real community starts with one person who wouldn't take no for an answer. TIMESTAMPS (00:00) Introduction (01:40) Showing up after hate comments and going viral (06:11) Reviewing Jennifer's past content (09:24) Developing your character as an entrepreneur (12:56) Separating personal challenges from business (16:34) Finding community online (20:58) Realizing you are making an impact via your content (24:38) Low engagement and small audience size (28:44) Changes amidst AI (31:39) Safety vs AI (36:24) The meaning behind your work (40:30) Actionable Takeaways CONNECT WITH JENNIFER VAN ALSTYNE Website: https://theacademicdesigner.com/ Website: https://jennifervanalstyne.com/ Work with Jennifer: https://higheredpr.as.me/meet-with-jennifer LinkedIn: https://www.linkedin.com/in/jennifervanalstyne/ Bluesky: https://bsky.app/profile/jenvanalstyne.bsky.social Threads: https://www.threads.net/@higheredpr Instagram: http://instagram.com/higheredpr YouTube: http://youtube.com/@higheredpr Spotify: https://open.spotify.com/show/0BCuleBpXeRcpko3t3AYC4?si=a2e570d559354141 Facebook: https://facebook.com/higheredpr X: http://x.com/higheredpr CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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229
"Nobody Cares About Your Story" - What Actually Gets You Booked as a Speaker | Simone Heng
Most people trying to build thought leadership are doing it backwards. They share their story online, wait for people to connect with it, and wonder why the bookings aren't coming. Simone Heng has a blunter take: nobody cares about your story. Not unless you're Michael Jordan. Simone is a human connection specialist, award-winning author of Let's Talk About Loneliness, and one of the few Asian women speaking at the level she does - at Harvard, Google, the UN, and stages across the Middle East and Southeast Asia. She spent six figures educating herself before anyone paid to hear her speak. For four years, her former radio employer controlled her Instagram and stopped her from being herself. The week that ended, she built a six-figure business in a pandemic. In this conversation, we talk about what actually gets you booked, why your story is the least interesting thing about your thought leadership, and what the "sophomore slump" looks like when your first book receives six international awards. TIMESTAMPS (00:00) Introduction (01:57) "I've never seen an Asian woman speak like that" (03:13) Developing a subject matter expertise (07:17) Choosing your topic of expertise (09:20) Being told to hide parts of you (10:41) The behind the scenes work (12:36) Your story isn't enough (16:09) Do you need a PhD to be a thought leader? (22:24) Reviewing Simone's past content (26:52) Become a speaker or author (30:49) What's next for Simone (35:43) Actionable Takeaways CONNECT WITH SIMONE HENG Instagram: https://www.instagram.com/simoneheng LinkedIn: https://www.linkedin.com/in/simone-heng-speaker Website: https://simoneheng.com Thought Leaders Now: https://www.thoughtleadersnow.com CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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228
They Called Her "Too Much." Now She Teaches People to Speak Up. | Jam Gamble
There's a moment when we're taught to quiet ourselves. Maybe someone told you that you were too much. Maybe your accent made you feel like your voice didn't belong. Maybe something happened that made staying quiet feel safer than speaking up. Jam Gamble knows what it means to have your voice taken from you. In 2021, she experienced a hate crime. Weeks later, she forgot to cancel a webinar with Shopify - and got on the call anyway, mid-anxiety attack, and told them exactly what was happening. A year after that, she delivered a keynote to 180 pharmaceutical sales executives, broke down on stage, and said: "Speaking about this is how I reclaim what was stolen from me." Jam is the CEO of Slay The Mic, an award-winning media personality, and one of the clearest voices on what it actually means to reclaim your voice - not as a performance, but as an act of resistance. In this episode, we talk about the "Who Is Your Kanye" framework, why your accent is flavor not a flaw, and what it looks like to acknowledge the elephant in the room before it tramples you. Someone out there is waiting for you to go first. TIMESTAMPS (00:00) Introduction (01:39) Who's Your Kanye? (Framework) (03:04) Who was Jam's Kanye? (05:30) 3 Types of Kanye (08:40) Acknowledging the elephant in the room (11:42) Resonating with your audience (14:47) Reclaiming your voice (23:56) Reviewing Jam's past content (31:39) Vocal roadblocks (32:41) Speaking with an accent (36:31) You ARE the example (41:38) Actionable Takeaways CONNECT WITH JAM GAMBLE Instagram: https://www.instagram.com/iamjamgamble Website: https://www.iamjamgamble.com CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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227
He Started a Newsletter as an Experiment. 7,000 Subscribers Later, He Pivoted It. | Dexter Zhuang
In January 2023, Dexter Zhuang published the first issue of his newsletter. It was literally just survey results - 75 Singapore expats answering questions about how they invest their money. He had no idea if anyone would care. Two years later, the newsletter had grown to 7,000+ subscribers, hosted real-life meetups in Singapore where almost everyone in the room had just quit their job, and pivoted its entire brand from Money Abroad to Portfolio Path. Some subscribers left. Some came back specifically for the new direction. Dexter is a fractional product leader and former Dropbox operator who treats everything - including his newsletter - as an experiment. In this conversation, we talk about how he used audience surveys to build something people actually wanted, what it felt like to pivot a growing brand mid-journey, and why it takes longer than you think even when it's working. TIMESTAMPS (00:00) Introduction (02:02) Starting a newsletter as an experiment (06:11) Pivoting the newsletter (11:10) Reviewing Dexter's past content (16:26) Insecurities when building the newsletter (20:49) Content is a stepping stone for the audience (23:24) Conducting surveys with your audience (30:52) Underrated parts of building a newsletter (37:26) Actionable Takeaways CONNECT WITH DEXTER ZHUANG Newsletter: https://www.theportfoliopath.com/subscribe Website: https://www.dexterzhuang.com LinkedIn: https://www.linkedin.com/in/dexterzhuang CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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226
A Stranger's Instagram Post Changed My Life. That's Why I Started a Podcast. | Cheryl Lau
In 2018, a stranger's Instagram post stopped me mid-scroll. She had just quit her corporate job to start a business, and something about the way she wrote it gave me the courage I didn't know I needed. That person was Vanessa Lau. That post was why I eventually started this podcast. In this solo episode, I share what's working on EDIT HISTORY right now, one thing I'm doing differently, and one experiment I'm running - including a new episode structure I'm testing called the Stone Age, the Renaissance, and the Present Day. I also answer two listener questions: why I stopped talking about leaving law school (and then talk about it in full), and why I chose podcasting specifically as my medium. TIMESTAMPS: (00:00) Introduction (01:47) What's working (05:25) What's not working (11:41) What I'm experimenting with (15:46) Q&A 1: You don't talk about leaving law school or the PhD much anymore! (22:35) Q&A 2: Why did you choose to start a podcast? CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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225
She Was Called "Delusional." Then She Bought Two Houses in Her 20s. | Janice Tee
When Janice Tee started her business in 2020, someone told her she was delusional. She didn't disagree. She didn't know the market was saturated. She didn't have a perfect strategy. She just showed up on Instagram Stories every single day for two years - and missed exactly one day. In her second month, she made five figures. A few years later, a free Instagram account had bought her two houses. Janice is a business coach and social media strategist based in Singapore. But more than the results, what makes her story worth hearing is this: she never performed confidence she didn't have. She built it by showing up before she felt ready. In this episode, we revisit one of her earliest Instagram posts - a carousel with no call to action, no photo of herself, and content she'd write completely differently today - and talk about what five years of consistent, focused action actually builds. TIMESTAMPS (00:00) Introduction (01:13) Janice's insecurities (02:47) Judgment that Janice faced (06:41) Consistent messaging (10:46) Reviewing Janice's past content (16:42) Confidence and conviction (21:29) What Janice is excited about (27:07) How Janice built her business and life (30:59) Focused hard work (39:06) Actionable Takeaways CONNECT WITH JANICE TEE Instagram: https://www.instagram.com/janice.tee LinkedIn: https://www.linkedin.com/in/janicetee Podcast: Let's Kill It CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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224
A YouTuber Made a Video Tearing Her Down. She Asked to Do a Livestream with Them. | Dielle Charon
In August 2024, two weeks before her 29th birthday, Dielle Charon had a kitchen floor breakdown. She was dealing with a failed launch, a six-figure tax bill from her accountant's mistakes, team issues, online hate, client drama, and summer seasonal depression - all at once. That year, she made $1.4M cash. When a YouTube channel with 10,000 subscribers made a video tearing her down, Dielle didn't ignore it. She messaged them and asked to be interviewed - live, unedited, in front of an audience that hates the coaching industry. She had an answer for every question. Dielle is a sales coach and founder of a seven-figure business who has helped over 300 clients and grown a podcast with 150,000+ downloads. In this conversation, we revisit the podcast episode she recorded at her lowest point and talk about what actually keeps someone going when everything feels like too much at once. TIMESTAMPS (00:00) Introduction (01:15) A rough 2024 in business & life (04:23) The downside of sharing your struggles (07:35) Putting coaches on a pedestal (10:00) Reviewing Dielle's past content (12:50) Haters can't take your business out (16:04) Dielle did a livestream with a hater (19:33) Learning from criticism (22:21) Not showing up when things felt hard (26:11) The "business rules" that coaches box themselves into (31:40) Comparisons & jealousy (35:13) Your job is racist (39:57) Actionable Takeaways CONNECT WITH DIELLE CHARON Website https://diellecharon.com/ IG https://www.instagram.com/diellecharon/ Podcast https://diellecharon.com/podcast/ Youtube https://www.youtube.com/@diellecharon CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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223
If You're Bored of Your Message, You're Just Starting to Become Known for It | Natasha Pierre
Natasha Pierre has been talking about video content for seven years. Same topic, different angles, over and over. Her first video of 2025 got 40,000 views and doubled the size of her YouTube channel. One of her most counterintuitive beliefs: if you're bored of your message, you're probably just starting to become known for it. Most creators pivot way too soon, convinced they need to keep things fresh - right at the moment their audience is finally starting to associate them with something. Natasha is a video marketing coach and host of the Shine Online Podcast. In this episode, we revisit her Back to Basics series from 2023, watch her current Simple Video System series in progress, and talk about the signature series strategy that got her 300 new email subscribers from a single content run. TIMESTAMPS (00:00) Introduction (00:44) How did you decide what to be known for? (02:24) Insecurity with video (04:12) Worried about judgment (05:18) Becoming confident on video (08:34) Reviewing Natasha's past content (15:30) Stressing over metrics (17:27) Mental health vs metrics (20:13) Comparing Natasha's recent content (29:01) Creating a signature series (33:37) Natasha's content plan (35:37) Becoming known for something (43:17) Actionable Takeaways CONNECT WITH NATASHA PIERRE 3-Day Video Confidence Challenge: https://shinewithnatasha.com/challenge YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw Instagram: https://www.instagram.com/shinewithnatasha/ LinkedIn: https://www.linkedin.com/company/shinewithnatasha Shine Studio: https://www.withshinestudio.com/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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She Knows the Formula for More Views. She Chose Not to Use It. | Latasha James
At some point, Latasha James noticed something in YouTube search: when she typed her own name, the autocomplete filled in "social media manager" and "social media marketing." Strangers were searching for her name alongside her niche. She hadn't announced anything. It just happened - after years of showing up every single Friday. Latasha started her Freelance Friday Podcast in 2018 while still working full time. She felt imposter syndrome about it. She has a video approaching a million views that she cringes at every time because of how she looks. She knows exactly which type of content would get her more views - and she chooses not to make it, because it doesn't feel like her. In this episode, we revisit one of her earliest videos, talk about the era of content she now feels slightly out of alignment with, and get into what seven years of consistent, values-driven work actually builds. TIMETAMPS (00:00) Introduction (01:51) How do you know when you've built authority? (05:14) Insecurities as a creator (07:07) Showing up in spite of your insecurities (10:39) Reviewing Latasha's past content (16:48) Resonating with your audience by being relatable (18:37) The formula for success as a content creator (21:44) Content that felt out of alignment (25:17) "Authority" content (31:39) Hesitating to share your viewpoint (36:32) How do you know if you're in the right direction? (38:46) Actionable Takeaways CONNECT WITH LATASHA JAMES Website: https://www.latashajames.com YouTube: youtube.com/@thelatashajames Instagram: instagram.com/thelatashajames CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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I Almost Quit Before Episode 200. Here's What Changed. | Cheryl Lau
A few months ago, I seriously considered whether episode 200 would be my last. After years of podcasting, I felt like I'd run out of things to say - and the growth wasn't where I wanted it to be. Instead of quitting, I completely rebuilt the show. And something unexpected happened: guests with large audiences started saying yes - not because my show is big, but because the format gave them something they'd never had the chance to do before. This is a solo episode where I share one thing that's working, one thing I'm doing differently, and one thing I'm currently testing. I also dig into a past post from my archives - a 2019 hand-drawn Instagram diagram about free vs. paid content - and why I now think I was just repeating what every other business coach was saying at the time. TIMETAMPS (00:00) Introduction (1:50) What's working (5:11) What's not working (6:36) What I'm experimenting with (9:55) Q&A 1: What surprised you about the rebrand? (12:05) Q&A 2: Audio vs video podcasting (14:44) Q&A 3: The cringiest content Cheryl has posted CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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What Victoria's Secret Got Wrong - and What Abercrombie Did Instead | Jasmine Haitalani
Victoria's Secret tried to become more inclusive and body positive. They updated their messaging. People didn't buy it - because everything else stayed visually the same. Meanwhile, Abercrombie quietly repositioned itself as a capsule wardrobe staple for working adults and became one of retail's biggest comeback stories. Jasmine Haitalani uses these kinds of brand case studies to think about her own business - and she's been applying those lessons since 2020 when she started her creative agency, Highflier Powerhouse. In 2021, as other online business owners were returning to their nine-to-fives, she briefly wondered if she should apply to med school. Instead, she committed to one offer. She's been refining it ever since. Four years later, it's called the Rebrand Experience, and it's still the core of her business. In this episode, we look at the case study post she made documenting every evolution of that offer - and talk about what it actually takes to stay relevant without constantly starting over. TIMESTAMPS (00:00) Introduction (1:28) Making business decisions to stay relevant (3:48) Flip-flopping in your business (7:02) How long does it take to know if it's working? (9:02) Reviewing Jasmine's past content (12:21) Standing out (14:56) Developing your creativity (17:34) Identify your strengths (20:56) Brands that became irrelevant (24:33) Finding inspiration (31:27) What Jasmine would improve on (33:56) A brand framework (35:39) Jasmine's body of work (38:34) You're capable (42:32) Actionable Takeaways CONNECT WITH JASMINE HAITALANI Website: https://highflierpowerhouse.com/ Podcast: https://highflierpowerhouse.com/podcast Instagram: https://www.instagram.com/highflierpowerhouse/ CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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She Takes Every Opportunity the Other Coaches Leave Behind | Susan Hyatt
When Martha Beck's coaching cohort was offered a chance to present at IKEA stores across the US and be featured in O Magazine, half the coaches said no. The pay was only $1,500. Susan Hyatt said yes to every city nobody wanted. She flew herself there. She did Chicago, Atlanta, Cincinnati, New York. The O Magazine rep noticed. Then came a Seattle's Best Coffee partnership. Then an invitation to speak at Oprah's events. Susan has been building her business since before Facebook was open to anyone who wasn't a college student. She started on MySpace, wrote newsletters, made terrible videos with a camcorder in a cardigan, and once shared something publicly she'd never told anyone - and watched her business change overnight because of it. She's a master certified life coach, bestselling author, and TEDx speaker who has spent 17 years teaching women to take up space. In this episode, we go back to the beginning - the buttoned-up posts, the early vulnerability, and what it actually takes to stop filtering yourself and say the thing anyway. TIMESTAMPS (00:00) Introduction (1:15) Imposing rules on how you can show up online (5:35) What authenticity looks like (10:36) Vulnerability hangover (11:47) The work behind showing up audaciously (14:34) People's opinions of you (19:02) Judging others online (21:04) Envying others online (26:50) Cheryl's favorite content from Susan (28:40) How women hold themselves back from showing up online (30:46) Professionalism (32:16) Being willing to try (36:38) Letting opportunities slip right past you (40:28) NOT letting opportunities slip right past you (44:50) Actionable takeaways CONNECT WITH SUSAN HYATT Website: https://susanhyatt.co Instagram: https://www.instagram.com/susanhyatt Facebook: https://www.facebook.com/susan.ohyatt YouTube: https://www.youtube.com/@SusanHyatt/videos Podcast: You've Got Nerve CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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He's a Podcast Marketing Expert, But Quit His Show After 6 Months... | Jeremy Enns
Jeremy Enns is a podcast marketing expert. In 2020, he launched a podcast specifically designed to grow his business. He spent 20 hours producing each episode. He knew three months in that he needed to quit it. It took him three more months to actually do it. When he finally published the farewell episode, he braced for criticism. Instead, his audience wrote in to thank him. Jeremy is the founder of Podcast Marketing Academy. Before that, he ran a podcast production agency, hosted a show about budget travel in Japan, and co-hosted a show about craft ice cream in Vancouver - just for fun. In this episode, we go back to Build a Better Wellness Biz, the show he invested in most and abandoned fastest, and talk about what it actually means to quit the right things. His philosophy now: treat everything as a pilot. Do 5–10 episodes. See if you want more. Nothing has to be forever. TIMESTAMPS (00:00) Introduction (01:42) Podcasts in Jeremy's Business (03:18) Past podcasts vs current podcasts (06:27) Forcing yourself to keep podcasting (09:06) When a misaligned podcast still grows your business (13:24) Reviewing Jeremy's past content (15:56) Artistry vs Strategy (20:03) What Jeremy did right (24:59) Archiving misaligned content (27:16) AI vs podcasters (32:55) Actionable takeaways CONNECT WITH JEREMY ENNS Website: https://podcastmarketingacademy.com Twitter: https://twitter.com/iamjeremyenns LinkedIn https://www.linkedin.com/in/jeremy-enns Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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Mentors Told Her to Dress More Professionally. She Ignored Them. Clients Paid Her Anyway. | Rae Fung
When Rae Fung started her coaching business, older male mentors in the speaking industry told her she needed to dress more professionally to be taken seriously. She ignored them. She showed up the way she wanted. People with decades more experience - including a billionaire - paid her to coach them. But getting there wasn't linear. There was a season where she stopped posting for six months. Her revenue dropped. She had to ask herself what she actually needed - creatively, emotionally, mentally - before she could show up again. Rae is a coach and speaker who works with rising leaders on owning their voice. She's coached corporate directors, trained global teams, and hosted Singapore's first ever live in-person talk show. In this episode, we revisit one of her earliest videos - the one where she was trying to look like an expert before she felt like one - and talk about what actually builds the kind of presence that makes people pay you. Her research-backed insight: over 80% of first impressions come down to just two things - how competent and how warm you feel in someone's presence. Most people only practice one. TIMESTAMPS (00:00) Introduction (01:31) The role of content in Rae's business (03:23) The stages of Rae's business (06:57) Reviewing Rae's past content (10:46) Newbie coach vibes (15:06) How to develop substance (20:20) Being proud of past you (21:51) When business feels misaligned (25:57) Inspired and strategic content (31:58) Professionalism vs authenticity (41:20) Actionable takeaways CONNECT WITH RAE FUNG Newsletter: https://sendfox.com/raefungx Instagram: https://www.instagram.com/raematrix LinkedIn: https://www.linkedin.com/in/raefung Blog: https://raefung.com/blog CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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"I'm Probably the Best Kept Secret of a Lot of Successful Entrepreneurs" | Ruby Lin
Ruby Lin signed her first client three days after her first ever Instagram post. A month later she had her first 5k month. Three months in, she hit 10k. She has never been consistent on social media. Before building her coaching business, Ruby was a founding team member of an AI startup that exited in 2022. She spent over a decade in sales - cold calling, door knocking, securing $10M+ in deals with brands like IKEA and UBC. When she started coaching, she didn't lean on content. She leaned on the sales skills she'd already spent years building. Her "Ruby Rants" series on Instagram became something of a cult phenomenon - fans watching 31 consecutive story clips at a time. She posted it when she felt like it. She still signed clients. In this episode, we revisit one of her earliest Instagram videos and talk about what actually drives sales when you're not showing up every day - and what gets lost as creators mature and "professionalize" their way out of the raw voice that built their audience in the first place. TIMESTAMPS (00:00) Introduction (01:50) Inconsistency in Ruby's content (03:27) Growing the business despite being inconsistent (05:24) Creating 10k in the first 90 days (09:24) Different stages of Ruby's business (12:40) Prioritizing Instagram (16:27) Who LinkedIn is for (and NOT for) (20:17) Novelty creates consistency (21:48) Reviewing Ruby's past content (28:43) Commenting on Ruby's past content (30:17) Bashing on your industry (33:23) Critiquing your industry (36:40) Advantages of taking your time (38:32) Experimentation (40:40) Being proud of your work (42:21) Being a hidden gem (45:05) Actionable takeaways (48:27) Free resource for entrepreneurs CONNECT WITH RUBY LIN Newsletter: https://bit.ly/bombassnews-cheryl-pod [Private] Podcast: bit.ly/salesbrainpod Instagram: https://www.instagram.com/rubysparks.co CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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EDIT HISTORY - The Trailer
Welcome to EDIT HISTORY - A show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today. CONNECT WITH CHERYL LAU Website: https://cheryllau.com YouTube: https://www.youtube.com/@cheryltheory Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT Please email [email protected] for business inquiries.
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194. The Podcast Rebrand Episode: The Real Reason Behind the Rebrand & What's Next
Launching in January 2025: EDIT HISTORY | Successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today Stay tuned 👀 Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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193. Stretching Your Capacity and Creating More Opportunities (as a Podcaster, Creator, or Entrepreneur)
On episode 193 of The Thought Leader Club Podcast: - Delivering on what you said yes to - Growth is uncomfortable - Stretching your capacity and creating more opportunities Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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192. Saying Yes to an Opportunity Even If You Aren't Qualified (as a Podcaster, Creator, or Entrepreneur)
On episode 192 of The Thought Leader Club Podcast: - Saying yes to an opportunity even if you don't think you're qualified - When practical obstacles get in the way of an opportunity you want - Filling in your own gaps and being proactive with your learning and development Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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COWORK & CHILL WITH CHERYL - A personalized and strategic 1:1 content creation experience
COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work. In CCC, you'll get in-depth feedback on not just the content you're writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large. For the program details: https://cheryltheory.com/ccc To book a discovery call: https://cheryltheory.com/discovery Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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191. Quit Story: Building Asian Wander Women, a Global Community of 2300+ (Emily Fang)
How does someone go down the unconventional career path of building a global community of over 2300+ entrepreneurial and creative women from the Asian diaspora? That is what Emily Fang unpacks on episode 191 of The Thought Leader Club Podcast as part of the "Quit Story" series. Topics we touch on include: Feeling not good enough but still proactively take steps to try new things and create your dream life The challenges and failures while building the Asian Wander Women global community Finding support and continuing to move forward when your loved ones don't support your decisions About Emily: Emily is the Co-Founder of Asian Wander Women Media and community, a tight knit Facebook group of 2300+ entrepreneurial and creative women from the Asian diaspora. Many are remote entrepreneurs, coaches, creators, and more. She is also known as The Fang Girl, a content creator on YouTube that talks about travel and remote work, with the belief that working abroad or building a business is similar to a self-guided MBA. She previously worked at Google, OmniSci, and Stripe building online communities and running operations. Nowadays, she rotates her time between Taipei and San Francisco. Connect with Emily: YouTube: https://www.youtube.com/@TheFangGirl Instagram: https://www.instagram.com/emilyifang Asian Wander Women Community: https://www.facebook.com/groups/asianwanderwomen
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190. Quit Story: "No More Bosses" - How to Make Solopreneurship Work for You (Adrian Tan)
What do you do if an interviewer expresses concern over your personal brand on LinkedIn? This was the final nudge Adrian Tan needed to big farewell to the corporate world. In Adrian's words: "After spending a decade running my own businesses, I realised I'd become virtually unemployable." That is a taste of the conversation we had with Adrian Tan on episode 190 of The Thought Leader Club Podcast as part of the "Quit Story" series. Topics we touch on include: What does it mean to be "unemployable"? How does someone know if solopreneurship is the right path for them? The honest reality of being your own boss: Adrian's highs and lows with self-employment Building a personal brand on LinkedIn and practical tips on positioning yourself on LinkedIn About Adrian: Adrian Tan is the author of the Amazon SG Bestseller No More Bosses—The Journey to Sustainable Self-Employment. A father of four and owner of two dogs, he is also a prominent HR Key Opinion Leader and B2B marketing expert with over 20 years of experience. Adrian is the founder and Chief Market Strategist of Marketing Sumo, a B2B marketing agency focused on serving HR tech companies. He previously co-hosted the "Work It" podcast by CNA, a popular career-focused show. Currently, he hosts "The Adrian Tan Show," a podcast where he interviews people shaping the future of work. Through his website, adriantan.com.sg, he shares insights on self-employment and how to navigate modern work. Connect with Adrian: LinkedIn: https://www.linkedin.com/in/adriantanck/ 📖 No More Bosses: https://amzn.asia/d/bWBjfYH Spotify: https://open.spotify.com/show/2db5aN9xKxaTEFQDibzwNm?si=RyEixbmxRQCCUvPvcQGFrA YouTube: https://www.youtube.com/@adriantan18 Instagram: https://www.instagram.com/tanadrian18/ Facebook: https://www.facebook.com/adtan/ Marketing Sumo: https://marketingsumo.co/
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189. Work in Progress: Growing a LinkedIn Personal Brand & Newsletter On Top of a Well-Balanced Life (Nicholas Braman)
How does a corporate professional leverage LinkedIn and a newsletter to set themselves up for more career opportunities? That is what Nicholas Braman explores with us on episode 189 of The Thought Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: What it looks like to build a presence on LinkedIn and write a weekly LinkedIn newsletter for reasons NOT related to growing a business Building thought leadership on LinkedIn Being consistent on LinkedIn while maintaining a well-balanced life outside of work About Nicholas: I'm Nicholas Braman, a Korean-American who grew up in Seattle and has lived in Asia for a total of almost 15 years. With over 8 years of experience in the B2B tech space, I currently serve as the Marketing Director for APAC and Japan at Kyriba. My role revolves around driving demand and revenue growth across the region, building innovative campaigns, and working hand-in-hand with our sales team. I'm passionate about using data to optimize our marketing strategies and outcomes and am always looking for new ways to push the boundaries in marketing. Outside of work, I try to spend as much time with my wife and two-year-old daughter as possible. I'm a devoted Brazilian Jiu-Jitsu practitioner, which I enjoy for the great exercise, social community, and intense challenges of "human chess". When I'm not on the mats, I'm often in the kitchenexperimenting with different cuisines, out traveling or hiking, or spending time at home reading and writing. Connect with Nicholas: LinkedIn: https://www.linkedin.com/in/nicholasbraman/ Newsletter: https://www.linkedin.com/newsletters/the-weekend-wind-down-7180124794724519936/
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188. Work in Progress: Building a Niche Podcast that has Longevity on Top of a Full-Time Job (Kyle Leung)
What is it like to build a podcast centered around a niche but uber-important topic AND has longevity, while balancing multiple priorities in your career and personal life? That is what Kyle Leung shares on episode 188 of The Thought Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: What it looks like to build the "What Kind of Asian Are You" podcast - The thought process and behind-the-scenes How to grow a niche podcast that has longevity even with multiple personal and professional priorities going on How to find the right guests, maintaining privacy while growing your body of work online, and other practical podcasting tips Connect with Kyle: KYLE LEUNG (HE/HIM) What Kind of Asian Are You? Podcast | Host/Producer/Founder ~A podcast featuring conversations about being Asian Link: https://bit.ly/3LfLEWR Schedule a Call: https://calendly.com/whatkindofasianpod Instagram: https://bit.ly/3kkwiEY Spotify: https://spoti.fi/3wyevjM Apple Podcast: https://apple.co/3r1IZb4 Youtube: https://bit.ly/3yGyRtT
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187. Work in Progress: Growing a Podcast with 60,000 Listeners On Top of a Career & Fatherhood (Jeremy Au)
How does someone create a podcast show that's #1 in the tech category within Southeast Asia's tech (and top 10% globally) and garners 60,000+ listeners… On top of multiple other roles and identities (such as being the COO at Lucence, a father of two, and an avid science fiction nerd)? That is a glimpse into the conversation we had with Jeremy Au about on episode 187 of The Thought Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: The craft of podcasting and Jeremy's thought process behind his podcast episodes Self-awareness is critical for both podcasting and building thought leadership Don't podcast just because you want to podcast… Podcast because you want to be a nerd in a subject matter Enjoy :) About Jeremy: Jeremy Au (区汉辉) is the COO of Lucence, the leading biotech AI startup fighting cancer with precision oncology tests and backed by Openspace, Heliconia and IHH Healthcare. He also hosts BRAVE, Southeast Asia's #1 tech podcast and global top 10% podcast with 60,000+ monthly listeners. He co-founded Orvel Ventures (network-driven VC fund), leads the regional chapter of Harvard Business School Alumni Angels and is an angel investor in 24 startups. Harvard MBA and UC Berkeley honor degrees in Economics & Business Administration. Recognized by Forbes 30 Under 30, Prestige 40 Under 40 and LinkedIn Top Voice. Previously, Jeremy was a VC investor and Chief of Staff at Monk's Hill Ventures, Southeast Asia's pioneer Series A fund. Jeremy founded and led CozyKin, an early education marketplace, to Series A and acquisition by Higher Ground Education. The startup was recognized for winning Harvard Business School's New Venture Competition and the MassChallenge grand prize. Jeremy also co-founded and bootstrapped Conjunct Consulting, an impact consulting platform, to profitability, 100+ clients and thousands of trained impact leaders. He was a Bain management consultant and an infantry sergeant in Singapore. Jeremy is a keynote public speaker on entrepreneurship, leadership and community engagement for thousands, e.g. Harvard, Deutsche Bank, e27 Echelon, Singapore Global Tech Network, Boston SPARK Council, Institute of Policy Studies and Civil Service College. Author of BRAVE10, showcasing the journeys of Singapore's top tech leaders. Jeremy volunteers by teaching VC fund strategy and entrepreneurship at National University of Singapore and Singapore Management University. Jeremy enjoys science fiction, hiking and being a father to his two daughters. Connect with Jeremy: www.bravesea.com www.lucence.com
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186. Work in Progress: Content Creator, Full Time Job, & Adulting in Your 30s (Wendy Vaz)
How does a content creator balance stay consistent with weekly audio & video podcast episodes ON TOP of a full-time job, planning a wedding, going out, and everything that goes on when you're in your 30s? That's exactly what we chatted with Wendy Vaz about on episode 186 of The Thought Leader Club Podcast as part of the "Work in Progress" series. Topics we touch on include: How Wendy balances multiple priorities on top of her full-time job and stays consistent with her podcast Defining success and setting goals as a podcaster Specific time management tips and a behind-the-scenes look into Wendy's podcasting workflow Enjoy :) About Wendy: Wendy is a passionate content creator and advocate for self-improvement, self-care, and self-love. Through her podcast, Small Girl, Big Talk, she creates a space to openly discuss the challenges of adulthood, covering topics like money, health, identity, and mental well-being. Inspired by her personal journey, Wendy offers candid conversations to provide comfort and remind others they are not alone. She also designs digital templates and tools to simplify life, helping individuals embrace their best selves and thrive. Connect with Wendy: Instagram: https://www.instagram.com/wendyvazzy/ YouTube: https://www.youtube.com/@WendyVaz Spotify: https://open.spotify.com/show/4hpsOiYHmJBUvWlZQja3TF?si=6e0a2293ca184dd6 Apple Podcasts: https://podcasts.apple.com/us/podcast/small-girl-big-talk/id1685443638
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185. Balancing Being Professional vs. Being Authentic
On episode 185 of The Thought Leader Club Podcast: - How to balance being professional vs. being authentic - Defining self-expression and authenticity - Trying to impress others vs. expressing yourself Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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184. 3 Lessons for Solopreneurs & Content Creators to Be Consistent and Committed to Your Goals
On episode 184 of The Thought Leader Club Podcast: - My 2024 goal that I fell off track with - 3 Perspectives on rebuilding consistency and commitment to your goals - An update on Cheryl's 2024 goal (hehe) Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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183. Is Thought Leadership Fluffy B.S.?
On episode 183 of The Thought Leader Club Podcast: - Why "thought leadership" is seen as a fluffy buzzword - An alternative perspective on the concept of thought leadership - A non-conventional example of thought leadership Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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182. Learning as an Adult, Committing to Your Professional & Personal Growth, and Being More Interesting
Continuous learning and development are crucial for the long term success of your online business or personal brand. On episode 182 of The Thought Leader Club Podcast: - The discomfort of being a beginner again - Expanding your breadth of perspectives and learning things you know nothing about - Creating your own curriculum and motivating yourself to learn Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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181. Becoming Known for Your Unique Voice in Your Content, Speaking, and Personal Brand
This is the episode for the solopreneurs and content creators who secretly cringe when you look at your recent posts and hope no one you know in real life is reading what you've posted. On episode 181 of The Thought Leader Club Podcast: - Trying to write like the LinkedIn "Top Voices" or Instagram girl boss coaches - A case study: What it looks like before vs after you write from your own voice - 3 Tips to identify what your unique voice is Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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180. Becoming Known for the Value You Create through Your Content & Thought Leadership
Creating value for your audience via your content - We already KNOW that's what we need to know… But what does "value" look like? That's what we will explore in this episode. On episode 180 of The Thought Leader Club Podcast: - A personal anecdote on how my story impacted someone... And vice versa - Value is not limited to just educational content and how-to tips - If you're thinking: Is doing all this work even worth it when no one seems to care? Am I even really helping anyone? What's the point? Connect with Cheryl Lau Website: https://cheryllau.com/ YouTube: https://www.youtube.com/@cheryltheory Newsletter: https://cheryllau.com/email Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Free Resource for Entrepreneurs THE AUDIT: Build a differentiated and timeless body of work - Audit 9 different parts of your body of work - Identify the specific areas you can improve on right away to set your business apart from the rest Get the Audit here: https://cheryllau.com/audit Contact Please email [email protected] for business inquiries.
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ABOUT THIS SHOW
EDIT HISTORY is a podcast about the ideas that matter - and the people who built them. We zoom in on the actual argument: the question they started with, what the evidence forced them to revise, and what must change if they're right.Every guest has done the work. Some in universities. Some in courtrooms, clinics, or boardrooms. What they share is this: they arrived at a position - and they can defend it.One-line pitch: "What question were you trying to answer - and if you're right, what must change?"The problem it solves: Most podcasts interview people about their journey. Brilliant research stays trapped in journals. Thought leadership gets diluted into hot takes. EDIT HISTORY bridges scholarship and society - making serious ideas impossible to ignore.---EDIT HISTORY won 2x at the 2025 Asia Podcast Awards (by Radioinfo Asia) in the "Best Education Podcast" and "Best Money and Business Podcast" categories.It was also shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia
HOSTED BY
Cheryl Lau
CATEGORIES
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