What is the endowment effect and how does it increase ROI by 40%

Get Noticed! Send a text.When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes. So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate, and how to build feelings of reciprocity and trust with employees, partners and customers.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/