What It Really Takes To Own A Successful Venue with Jonathan Aymin - Episode 115

Meet event venue management pioneer, Jonathan Aymin on this episode of the Unstoppable Eventrepreneur Podcast. May Silvers invites listeners on an educational journey with her guest, who shares his transition from a staffing company to venue management.   Jonathan begins by drawing a parallel between venue management and event management, emphasizing the tailored solutions, marketing finesse, and operational expertise crucial in the wedding industry. He speaks about the benefits of having a team focused on this niche, significantly impacting revenue and achieving specific property goals.   His personal evolution into venue management stemmed from a desire for broader influence within the industry. With experiences in both hospitality and staffing, Jonathan was well-prepared for the challenges and steep learning curve of venue management. He openly discusses the nuances and hurdles encountered during this transition. A critical decision in this journey, as Jonathan explains, is whether to lease or purchase a venue. Initially opting to lease minimized risks and offered real industry insights, but he also outlines plans for future purchases, stressing the importance of understanding the ‘owner DNA’ and ‘venue DNA’ in making such decisions.   Jonathan advises potential venue owners to evaluate their personal goals, financial situation, and readiness to handle operational demands. He suggests gaining firsthand experience or consulting with industry experts as essential steps. Understanding the distinct ‘DNA’ of the owner and the venue is vital – it’s about aligning personal traits and goals with the venue’s character and market position.   May Yeo Silvers wraps up the episode, reinforcing Jonathan’s insights on comprehending one's capabilities, market dynamics, and financial considerations in venue leasing and ownership. She emphasizes the necessity of aligning one's actions with their goals.   This episode is like a mini-masterclass! Listeners are treated to a comprehensive and insightful discussion, offering valuable takeaways for anyone aspiring to venture into venue management and ownership. Jonathan’s journey and advice serve as a compelling guide, illustrating the importance of understanding the deeper aspects of venue ownership and management.   Quotes: • "What our company specializes in is creating custom solutions for a property owner who either is looking for extra revenue for their property and they don't know how to turn it into a venue yet." (34:06 | Jonathan Aymin) • "You have to look at those three things. What's the venue DNA? What's the owner DNA? And then the actual money side of it." (34:14 | Jonathan Aymin)  • "You can find, as you evolve, as you learn, as your business teaches you lessons about yourself, you start to realize, I like this more, and you have the opportunity to listen to your business, to listen to your heart and mind as it's developing. Gently move over so even though we didn't have specific experience in venue management we had enough associated experience that we were already starting at an elevated standpoint than someone maybe who was coming brand new to the industry. " (16:34 | Jonathan Aymin)  Links Connect with Jonathan Aymin: Venue Management & Consulting: https://www.cseventservices.com  CSE Venues: https://csevenues.com Podcast: https://www.thevenuerx.com  WEVA: https://www.wevahub.com  Email: [email protected]  LinkedIn: https://www.linkedin.com/in/jonathan-aymin-065aa679/  Instagram: https://www.instagram.com/jonoaymin  YouTube: https://www.youtube.com/channel/UCd5m3xiVauCEvQPPaVWraIg   Connect with me at: [email protected] Website: www.mayyeosilvers.com. LinkedIn: www.linkedin.com/in/mayyeosilvers Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial  FB private group: https://www.facebook.com/groups/events4anyone   Podcast production and show notes provided by HiveCast.fm