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What Time Period Should I Measure for Revenue Retention?

EPISODE · Jul 27, 2023 · 2 MIN

What Time Period Should I Measure for Revenue Retention?

from SaaS Metrics School · host Ben Murray

In episode #14, I address time periods and revenue retention. This was a question from my student community enrolled in my SaaS Metrics Foundation course. - Are we talking about aggregate revenue retention? - We can segment by ICP, product line, etc. - Are we talking about cohort revenue retention? - I calculate monthly, T3M, T6M, and TTM - The danger of TTM retention - Retention can be subjective SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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What Time Period Should I Measure for Revenue Retention?

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