What You Need to Know About Amazon's Top Conversion Paths Report

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro02:37 – Conversion paths overview05:31 – Customer journey08:36 – Last-click issues11:31 – Multi-touch attribution14:10 – Future attribution models28:10 – Brand comparison32:16 – New-to-brand sales36:40 – Data discrepancies40:11 – Outro​​🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinWhere to find Mansour, Mansour NorouziIncrementum DigitalWhat is the SKU Economics Report and How It Boosts Amazon Ads?How Can I Best Use The Search Query Performance Report?What Brand Halo? The  Sponsored Brands Attributed Purchase ReportHow Do I Identify and Handle Duplicates in Amazon Search Term Report?3 Filters to Use Weekly in Your Search Term Report on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno