Where Is the PR Profession on the Issue of #PRethics?

About Kelly Fletcher & Mary Beth WestSince 2008, Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women.  Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated communications.  Mary Beth West’s experience also spans 25 years and includes in-house and consulting posts for a range of publicly traded and privately held corporations as well as government agencies and not-for-profit organizations. She has gained prominence in recent years as an outspoken advocate for ethical compliance and accountability in the public relations profession and in the U.S.-based professional association.Show NotesKelly and Mary Beth will reveal why #PR is so misunderstood in large part because of ethical missteps, how reactionary communicators shoot ethical strategy in the foot, how journalism now faces a credibility crisis, the wisdom of industry legend (and Tennessee native) Harold Burson, why working in collaboration with legal teams is essential, and how the London-based Public Relations and Communications Association (@PRCA_UK) is now leading the global profession with an accountability-driven ethical compliance model. https://www.fletchermarketingpr.com/ Follow the PRCA on Twitter: @PRCA_UKFollow Fletcher PR on Twitter: @FletcherPR Follow Mary Beth West on Twitter: @MaryBethWest Use the hashtag #MsInterPReted to join the conversation!