Who should be on the technology buying committee?

Episode 68 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Who should be on the technology buying committee?" was published on February 14, 2025 and runs 22 minutes.

February 14, 2025 ·22m · Master B2B Friday 15

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Summary

This week on the podcast, Andy & Brian talk through who should sit on the buying committee when the eCommerce team is considering making a new technology purchase. When we asked our community what they thought, we heard many people say that "everyone" should be on it (which feels like a cop-out) or that the most important member was the operations team. But Andy & Brian share why they think finance and sales are underrepresented, and what problems are caused when they're not invited to the table. Check out the upcoming Master B2B events on our website.

Episode Description

This week on the podcast, Andy & Brian talk through who should sit on the buying committee when the eCommerce team is considering making a new technology purchase.

When we asked our community what they thought, we heard many people say that "everyone" should be on it (which feels like a cop-out) or that the most important member was the operations team.

But Andy & Brian share why they think finance and sales are underrepresented, and what problems are caused when they're not invited to the table.

Check out the upcoming Master B2B events on our website.

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