Why a killer customer referral program can beat a Super Bowl ad | Ep 344

We recently collaborated with Scott Arias, Founder at ACE Consulting. Here we discuss why a killer customer referral program can beat a Super Bowl ad.Scott points out that while a Super Bowl ad can create huge visibility, a customer referral carries something far more valuable: trust.For CEOs thinking about writing a book, the lesson is powerful. A book is not just a visibility tool. It can become a referral accelerator.When someone refers you and also says, “You should read their book,” that referral arrives with borrowed trust, proof of expertise, and a reason to take the conversation seriously.That is a very different starting point from “I saw your ad.”Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEOBranding #ThoughtLeadership #BusinessBooks #ReferralMarketing #WisdomFromWizards