PODCAST · business
Wisdom From Wizards with Nitin Kartik
by Nitin Kartik
U.S. CEOs with $1M-$5M ARR too often hit growth plateaus or worse. Having worked with 50+ CEOs fueling millions in revenue growth, host Nitin Kartik (CEO at Caribou Strategic) gives you critical daily CEO insights with some of the best minds out there in a unique 2-minute would-you-rather format so you can compound your skillset and crush your targets.
Episodes
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One bold hypothesis or a diversified pipeline? | Ep 383
Would you rather build a company around one bold high-risk scientific hypothesis or assemble a diversified pipeline that reduces risk but diffuses focus? That's the question we discuss with Jacob Hooker, CEO at Sensorium Therapeutics, on Wisdom From Wizards episode 383. Jacob points to a…
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Own 60% of a $30M biz or 10% of a $300M one? | Ep 382
Would you rather own 60% of a $30 million business or 10% of a $300 million one? That's the question we discuss with Vivian Allen, CEO at SigmaPro in Wisdom From Wizards episode 382. Vivian chooses 60% of the $30 million business. Not because the calculator is broken. She explains that success is...
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Lead through expertise or relationship trust? | Ep 381
Would you rather lead through expertise or relationship trust? That's the question we discuss with Fathy Shetiah, CEO at 7C Lingo in Episode 381 of Wisdom From Wizards. Fathy makes a great distinction: expertise gets you a seat at the table, but trust is what actually gets things done. For CEOs...
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Pioneer a category or dominate a proven market leader? | Ep 380
Would you rather pioneer a category early or dominate a proven market leader? That's the question we recently discussed with Geoff Rego, CEO at Hushly in Episode 380 of Wisdom From Wizards. Geoff’s answer: be early, but don’t be first. He explains that the first company often wins the press…
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Meditate daily or workout daily? | Ep 379
Would you rather meditate daily or workout daily? That's the question we recently discussed with Kristina Gent, CEO at SIX° Connections. Kristina chooses lifting weights. It makes her feel strong, gives her mind a break, and becomes its own form of meditation. There is a useful lesson here for…
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Win awards or win advocacy? | Ep 378
Would you rather win awards or win advocacy? That's the question we recently discussed with Scott Arias, Founder at ACE Consulting Company. Scott chooses advocacy, even with five years on the Inc. 5000. He shares why ACE invests back into its local community and why advocacy matters especially…
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Hire independent thinkers or aligned operators? | Ep 377
Wisdom From Wizards #377: Would you rather hire highly independent thinkers who challenge decisions or highly aligned operators who execute flawlessly? That's the question we recently discussed with Ed Macha, CEO at Reliable Controls. Ed’s answer is both, depending on the role. He wants C-suite...
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Would you rather retire wealthy or fulfilled? | Ep 376
Would you rather retire wealthy or fulfilled? That's the question we recently discussed with Dave Hansen, CEO at ClientTether. Dave admits fulfillment does not exactly cover the dinner bill, but he still chooses it over a bigger bank balance. He shares that successful people rarely reach the end…
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Manage global risk or local complexity? | Ep 375
Would you rather manage global risk or local complexity? That's the question we recently discussed with Barri Blauvelt, CEO at Innovara. Barri explains that global risk does not faze her team. The bigger challenge is the economic cycle. When markets weaken, training and development is often one…
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10 podcasts or one keynote in front of 5K people? | Ep 374
Would you rather do 10 podcasts or one keynote in front of 5,000 people? That's the question we recently discussed with Eric Pratt, CEO at Instrumental Group. Eric chooses the keynote. Podcasts are valuable, but the audience can be mysterious. Who is listening? When will they listen? Are they...
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Would you rather focus your roadmap on user demand or internal vision? | Ep 373
Would you rather focus your roadmap on user demand or internal vision? That's the question we recently discussed with Rich Sheridan, CEO at Menlo Innovations. Rich chooses user demand because customers are the experts on the problems you are trying to solve. But he also leaves room for visionary...
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Rather have a team that over-communicates or over-delivers? | Ep 372
Would you rather have a team that over communicates or over delivers? That's the question we recently discussed with Jennifer Schielke, CEO at Summit Group Solutions. Jennifer chooses over communication, and her reasoning is one every CEO should hear. Over delivery may look great on the…
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Handle a failed launch or a failed hire? | Ep 371
Would you rather handle a failed launch or a failed hire? That's the question we recently discussed with Eric Chang, CEO at Claira. Eric chooses the failed launch. Why? A launch is like a missed shot on goal. You study the replay, adjust the formation, and take another shot. In an early-stage AI...
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Loved by engineers or by customers? | Ep 370
Would you rather be loved by engineers or by customers? That's the question we recently discussed with Drew Sechrist, CEO at Connect The Dots. Drew’s answer is refreshingly simple: customers. Engineers may build the elegant product. They may admire the architecture, the clean code, the beautiful...
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Dominate a niche or shape a category? | Ep 369
Would you rather dominate a niche or shape a category? That's the question we recently discussed with Bonnie Hagemann, CEO at EDA Inc. Bonnie’s answer? Both. Her company is building CultureView, an AI platform that replaces the need for traditional culture engagement surveys. Since they are first...
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Partner with innovators or hire them? | Ep 368
Would you rather partner with innovators or hire them? That's the question we recently discussed with Andrew Devlin, CEO at Pitchhub. Andrew shares that the best innovation often happens at the edges of the ecosystem. Partners bring speed, leverage, fresh thinking, and, best of all, they do not...
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Promote loyalty or push for ambition? | Ep 367
Would you rather promote loyalty or push for ambition? That's the question we recently discussed with Mark Michael, CEO at DevHub. Mark shares a refreshingly honest take: loyalty sounds noble, but leaders can overdo it. Sometimes the best thing a company can do is become the launchpad for…
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Win market share in a declining industry or hold steady in a booming one? | Ep 366
Would you rather win market share in a declining industry or hold steady in a booming one? That's the question we recently discussed with Ari Tulla, CEO at Elo Health. Ari shares a simple but powerful answer: find the wave. As a surfer and rock climber, he knows effort matters, but direction...
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Inspire loyalty or drive performance? | Ep 365
Would you rather have a leadership style that inspires loyalty or one that drives performance at any cost? That's the question we recently discussed with Milind Katti, CEO at Demand Farm. Milind chooses loyalty. Not the “please like me, I brought donuts” kind of loyalty. He talks about loyalty as...
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Dominate one geography or diversify across five? | Ep 364
Would you rather dominate one geography or diversify across five? That's the question we recently discussed with Jason Pearsall, Founder of Club Caddie. Jason chooses focus. For Club Caddie, that means North America, especially the United States. Why? One language. One currency. One major set of...
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Take one big risk or a hundred small ones? | Ep 363
Would you rather take one big risk or a hundred small ones? That’s the question we recently discussed with Adam Saghei, CEO at We Recycle Solar. Adam chooses the hundred small risks. And for CEOs thinking about writing a book, that answer matters. A bestselling book can feel like one giant leap....
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Should your team describe you as fair or inspiring? | Ep 362
Would you rather have your team describe you as fair or inspiring? That's the question we recently discussed with Irad Eichler, CEO at Circles. For Irad, the answer is inspiring. Why? Because his team is working on a deeply human mission: helping people facing life challenges deal with…
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Write a book on sales or operations? | Ep 361
Would you rather write a book on sales or operations? That's the question we recently discussed with Austin Burns, CEO at Burns Pest Elimination. Austin chooses operations. And honestly, that answer may not sound as flashy as sales at first. Sales gets the spotlight. Operations gets the...
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Build something enduring or something exponential? | Ep 360
Would you rather build something enduring or something exponential? That's the question we recently discussed with Ron Salazar, CEO at MR2 Solutions. Ron shares how exponential often sounds exciting, but it can turn into chasing profit. Enduring means chasing value. Pursuing enduring value…
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10 loyal enterprise clients or 10K active users? | Ep 359
Would you rather have 10 loyal enterprise clients or 10,000 active users? That's the question we recently discussed with John Cecilian, CEO at Cecilian Partners. John shares that for a SaaS company like his, the answer is 10 loyal enterprise clients. Why? Because deep enterprise relationships can...
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Perfect documentation or perfect onboarding UX? | Ep 358
Would you rather have perfect documentation or perfect onboarding UX? That's the question we recently discussed with Paul Powers, CEO at Physna. Paul makes a clear choice: Onboarding UX. His point is simple. Great products should not require users to earn a PhD in “Where Is The Button Studies.”...
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Steady growth vs. big bets that could 10X your business | Ep 357
Would you rather have a slow, steady growth #trajectory or take big bets that could 10x your business? That's the question we recently discussed with John Snyder, CEO at NetFriends. John shares why he prefers slow, steady #growth over giant “please let this work” gambles. His view: 10x growth...
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Invest in people or technology first? | Ep 356
Would you rather invest in people or invest in technology first? That's the question we recently discussed with Scott Eakin, CEO at Randy's Automotive. Scott’s answer is refreshingly direct: people, all day long. Technology can accelerate a business, but only if the right people know how to use…
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Out-price your competitors or out-think them? | Ep 355
Would you rather out-price your competitors or out-think them? That's the question we recently discussed with Shekar Raman, CEO at Birdzi. Shekar’s answer: out-think them any day. Because price competition is often a race to the bottom. And sadly, “We are cheaper!” is not exactly the kind of...
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Take a big bet once a year or small bets every quarter? | Ep 354
Would you rather take a big bet once a year or small bets every quarter? That's the question we recently discussed with Ganesh Gandhieswaran, CEO at ConverSight. Ganesh makes the case for small bets, especially in B2B enterprise SaaS. His point: when the market is moving fast, especially with AI,...
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Exit at peak growth or after maximizing margins? | Ep 353
Would you rather exit at peak growth or after maximizing your margins? That's the question we recently discussed with Vivek Joshi, CEO at Entytle. Vivek shares a wonderfully CEO-ish answer: it depends. In 2021, growth was the belle of the ball. In 2022 and 2023, profitability walked in wearing a...
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Win an industry award or land a high profile case study? | Ep 352
Would you rather win an industry award or land a high profile case study? That's the question we recently discussed with Damon Lembi, CEO at Learnit. Damon chooses the high profile case study. Awards are nice. They sparkle on a website. They make your About page feel like it went to prom. But a...
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Triple your demo conversion or halve your CAC? | Ep 351
Would you rather triple your demo conversion rate or halve your customer acquisition cost? That's the question we recently discussed with Kneko Burney Miller, CEO at Change3. Kneko chooses halving customer acquisition cost. Why? Because for her, CAC is not just ad spend, funnels, dashboards, or...
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Stay deeply embedded in research or step fully into the CEO role? | Ep 350
Would you rather stay deeply embedded in research or step fully into the CEO role? That's the question we recently discussed with Jacob Hooker, CEO at Sensorium Therapeutics. Jacob shares why he left academia and stepped into the CEO seat: impact. As a Harvard professor and researcher at Mass...
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Increase revenue per user or reduce churn? | Ep 349
Would you rather increase average revenue per user or reduce your churn? That's the question we recently discussed with Vivian Allen, CEO at SigmaPro. Her answer: reduce churn. Because churn is not just a spreadsheet problem. It is often a trust problem wearing a finance costume. Vivian explains...
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Why accuracy beats reckless speed | Ep 348
We recently collaborated with Fathy Shetiah, CEO at 7C Lingo. Here we discuss why accuracy beats reckless speed when the details can make or break trust. Fathy shares how one word, one letter, one accent, one period, or one number can create serious problems in language and culture. The same is...
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Why customer adoption beats disruption | Ep 347
We recently collaborated with Geoff Rego, CEO at Hushly. Here we discuss why customer adoption beats disruption every time. Founders love the word “disruption.” Customers hear something else: “Oh great, more homework.” Geoff points out how customers don’t adopt disruption as much as they adopt...
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Why stepping fully offline is a smart move | Ep 346
We recently collaborated with Kristina Gent, CEO at SIX°. Here we discuss why stepping fully offline can beat attending 10 back-to-back conferences. Kristina chooses offline time without hesitation. For CEOs thinking about writing a book, there is a valuable lesson here: Your strongest ideas…
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Owning mistakes publicly vs. fixing them quietly | Ep 345
We recently collaborated with Shana Cosgrove, CEO at Nyla Technology Solutions. Here we discuss why owning mistakes publicly can build more trust than fixing them quietly. Shana shares how her team accidentally sends a recruiting email to partner companies, including program managers and CEOs.…
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Why a killer customer referral program can beat a Super Bowl ad | Ep 344
We recently collaborated with Scott Arias, Founder at ACE Consulting. Here we discuss why a killer customer referral program can beat a Super Bowl ad. Scott points out that while a Super Bowl ad can create huge visibility, a customer referral carries something far more valuable: trust. For CEOs...
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Why sustainable growth beats rushed expansion | Ep 343
We recently collaborated with Ed Macha, CEO at Reliable Controls. Here we discuss why sustainable growth beats rushed expansion when quality, safety, and reputation are on the line. Ed shares a powerful reminder for CEOs thinking about writing a book: Your reputation is not built by how fast you...
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Why compassionate leadership requires more strength than courage | Ep 342
We recently collaborated with Dave Hansen, CEO at ClientTether. Here we discuss why compassionate leadership often requires more strength than courage. Dave explains that compassion means understanding someone’s world, their experiences, their struggles, and then offering support as they move...
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Own the U.S. market or be the underdog globally? | Ep 341
We recently collaborated with Barri Blauvelt, CEO at Innovara. Here we discuss whether it is better to own the U.S. market or be the underdog globally. Barri shares how for Innovara, the answer is not theoretical. The company is already number one in several other countries, while the U.S. still...
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Widely used yet unrecognized, or famous yet non-dominant? | Ep 340
We recently collaborated with AJ Patel, CEO at TeleMed2U. Here we discuss whether it’s better to build something widely used but not recognized, or famous but not dominant. AJ chooses impact over recognition. He focuses on reach, not reputation. CEOs face this reach vs. reputation dilemma all too...
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How back-to-back strategy sessions outperform full-day offsites. | Ep 339
We recently collaborated with Eric Pratt, CEO at Instrumental. Here we discuss how structured back-to-back strategy sessions can outperform full-day offsites when it comes to respecting time and driving outcomes. That idea applies beyond meetings. It is about clarity, structure, and making it...
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Why long-term ROI beats speed | Ep 338
We recently collaborated with Rich Sheridan, CEO at Menlo Innovations. Here we discuss why long-term ROI beats speed when it comes to delivering real value. Rich makes the point that getting there fast is not the same as getting there right. Sustainable value wins. That same principle applies to...
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Fast-paced leadership & embracing failure | Ep 337
We recently collaborated with Jennifer Schielke, CEO at Summit Group Solutions. Here we discuss fast-paced leadership and embracing failure as a path to learning and growth. Jennifer shares why moving fast, even when things break, creates momentum, excitement, and faster recovery. It is a mindset...
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Prioritize narrative or numbers in building a company? | Ep 336
We recently collaborated with Eric Chang, CEO at Claira. Here we discuss whether to prioritize narrative or numbers in building a company. Eric shares how numbers reflect reality and can be fixed. Narrative defines who you are, the future you create, and the people you attract. Get the narrative...
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Build something simple that scales or complex that dominates? | Ep 335
We recently collaborated with Drew Sechrist, CEO at Connect the Dots. Here we discuss whether to build something simple that scales or complex that dominates. Drew shares how externally, everything must feel simple, even if what powers it is deeply complex. That same principle applies to how CEOs...
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Invest in storytelling or sales enablement? | Ep 334
We recently collaborated with Bonnie Hagemann, CEO at EDA. Here we discuss whether leaders should invest in storytelling or sales enablement and why storytelling often wins. Bonnie shares how storytelling is not separate from sales, it is the vehicle that makes ideas land. Whether coaching teams…
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ABOUT THIS SHOW
U.S. CEOs with $1M-$5M ARR too often hit growth plateaus or worse. Having worked with 50+ CEOs fueling millions in revenue growth, host Nitin Kartik (CEO at Caribou Strategic) gives you critical daily CEO insights with some of the best minds out there in a unique 2-minute would-you-rather format so you can compound your skillset and crush your targets.
HOSTED BY
Nitin Kartik
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