Wisdom From Wizards with Nitin Kartik

Would you rather partner with innovators or hire them? That's the question we recently discussed with Andrew Devlin, CEO at Pitchhub.Andrew shares that the best innovation often happens at the edges of the ecosystem. Partners bring speed, leverage, fresh thinking, and, best of all, they do not require you to add another person to the Monday morning meeting calendar. Small mercy.The same applies to your book.You do not have to build every capability inside your company before you can move faster.You do not need to become a publishing expert, cover designer, launch strategist, editor, and Amazon category wizard overnight. Partnering with the right people can help you turn your expertise into authority faster.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #Founder #BusinessBook #ThoughtLeadership #WisdomFromWizards #BestsellingAuthor

Would you rather promote loyalty or push for ambition? That's the question we recently discussed with Mark Michael, CEO at DevHub.Mark shares a refreshingly honest take: loyalty sounds noble, but leaders can overdo it. Sometimes the best thing a company can do is become the launchpad for someone’s ambition.That’s a powerful mindset for CEOs thinking about writing a book.Your book should not just ask people to stay loyal to your brand forever, like a clingy golden retriever with a CRM login. It should inspire ambitious people to see you as the guide, the catalyst, and the person who helps them level up.Loyalty is nice.Ambition scales.Check out more such insights in my bestselling business book Wisdom From Wizards at:https://WisdomFromWizards.com/xListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #ThoughtLeadership #Leadership #BusinessBooks #WisdomFromWizards #BestsellingAuthor #ExecutiveBranding #FounderBrand

Would you rather win market share in a declining industry or hold steady in a booming one? That's the question we recently discussed with Ari Tulla, CEO at Elo Health.Ari shares a simple but powerful answer: find the wave.As a surfer and rock climber, he knows effort matters, but direction matters more. You can paddle heroically on a flat ocean and still go nowhere. Very motivational, except for the going nowhere part.For CEOs thinking about writing a book, the same lesson applies.Your book should not just document what you know. It should help you catch the wave your market is already moving toward.AI. Health. Trust. Leadership. Category creation. Buyer confusion.The right book helps you own the conversation before your competitors even wax their boards.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #ThoughtLeadership #BusinessBooks #BestsellingAuthor #Leadership #AI #WisdomFromWizards

Would you rather have a leadership style that inspires loyalty or one that drives performance at any cost? That's the question we recently discussed with Milind Katti, CEO at Demand Farm.Milind chooses loyalty.Not the “please like me, I brought donuts” kind of loyalty.He talks about loyalty as self-drive, motivation, intent, and effort. The inputs that eventually create performance.That’s a powerful insight for CEOs thinking about writing a book.Because a great CEO book should not just say, “Look at my results.”It should reveal how you think. How you lead. What you value when pressure shows up wearing a quarterly target spreadsheet.Performance matters. Of course it does.But a book that only talks about outcomes can feel like a victory lap. A book that explains your leadership philosophy can become a legacy asset.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #Leadership #BusinessBooks #ThoughtLeadership #BestsellingAuthor #ExecutiveBranding

Would you rather dominate one geography or diversify across five? That's the question we recently discussed with Jason Pearsall, Founder of Club Caddie.Jason chooses focus.For Club Caddie, that means North America, especially the United States. Why? One language. One currency. One major set of expectations. One market deep enough to build a real machine without turning the team calendar into a 24-hour support smoothie.That same lesson applies to CEOs thinking about writing a book.A great business book does not need to speak to everyone on Earth. In fact, if it tries to, it often ends up sounding like it was written by a committee trapped in a conference room with stale muffins.The stronger play is to dominate one clear audience.One buyer.One pain.One promise.One category you want to own.Then your book becomes a positioning asset, not a polite stack of pages.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #ThoughtLeadership #BusinessBooks #AuthorBrand #WisdomFromWizards

Would you rather take one big risk or a hundred small ones? That’s the question we recently discussed with Adam Saghei, CEO at We Recycle Solar.Adam chooses the hundred small risks.And for CEOs thinking about writing a book, that answer matters.A bestselling book can feel like one giant leap. Big idea. Big deadline. Big public launch. Big “please don’t let my college roommate find a typo on page 47” energy.But the better path is often smaller and smarter.One story.One chapter.One customer insight.One belief you want the market to associate with you.One clear idea at a time.That’s how a CEO book becomes less overwhelming and more strategic.Small risks build momentum. One massive risk can build heartburn.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #Leadership #BusinessBooks #ThoughtLeadership #BestsellingAuthor

Would you rather have your team describe you as fair or inspiring? That's the question we recently discussed with Irad Eichler, CEO at Circles.For Irad, the answer is inspiring.Why? Because his team is working on a deeply human mission: helping people facing life challenges deal with loneliness.Fairness matters, of course. Nobody wants a CEO who treats promotions like a game of musical chairs with mystery rules.But inspiration gives a team something bigger to move toward.And as a CEO you need to give people something bigger to move toward in your book too.A great book should not just prove that you are smart. It should inspire your team, customers, investors, and industry to see the mission the way you see it.Because facts can explain what you do.Inspiration helps people care.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather write a book on sales or operations? That's the question we recently discussed with Austin Burns, CEO at Burns Pest Elimination.Austin chooses operations.And honestly, that answer may not sound as flashy as sales at first.Sales gets the spotlight. Operations gets the spreadsheet.But Austin makes a powerful point: operations workflows shape the personal brand inside your business. They influence your culture, your customer experience, and the way your company actually delivers on its promises.And delivering on your promises as a CEO author is no different. Your best book may not come from the loudest part of your business. It may come from the part that quietly makes everything work.Like pest elimination, but for business chaos.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather build something enduring or something exponential? That's the question we recently discussed with Ron Salazar, CEO at MR2 Solutions.Ron shares how exponential often sounds exciting, but it can turn into chasing profit. Enduring means chasing value.Pursuing enduring value applies equally to CEOs thinking about writing a book.A book should not just be a shiny credibility trophy that briefly makes your LinkedIn profile look like it went to business school.It should serve the people you are meant to help. It should capture what you believe, what you have learned, and why your perspective matters.Profit, leads, and opportunities can follow. But the foundation is value.Because the best CEO books do not just make noise.They stay useful.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather have 10 loyal enterprise clients or 10,000 active users? That's the question we recently discussed with John Cecilian, CEO at Cecilian Partners.John shares that for a SaaS company like his, the answer is 10 loyal enterprise clients.Why?Because deep enterprise relationships can create stability, meaningful ARR, co-innovation, and retention. In other words, fewer customers, served exceptionally well, can beat a giant spreadsheet full of “active users” who may disappear faster than snacks in the office kitchen.Serving a smaller audience exceptionally well also applies to CEOs thinking about writing a book.Your book does not need to impress everyone.It needs to deeply resonate with the right people.A strong book can help you attract the kind of clients, partners, and opportunities that actually move the business forward.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather have perfect documentation or perfect onboarding UX? That's the question we recently discussed with Paul Powers, CEO at Physna.Paul makes a clear choice: Onboarding UX.His point is simple. Great products should not require users to earn a PhD in “Where Is The Button Studies.”Documentation has its place, especially for complex products. But the best UX removes friction before the user even thinks to open a help article.Think about the iPhone, Google, or ChatGPT. Most of us did not curl up by the fireplace with a 400-page manual first. We just started using them.For CEOs thinking about writing a book, there is a lesson here too. Skip the 400-page rant piece and opt instead for a 140-page bestseller to onboard your audience to your ideas. Remember, less is more!Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather have a slow, steady growth #trajectory or take big bets that could 10x your business? That's the question we recently discussed with John Snyder, CEO at NetFriends.John shares why he prefers slow, steady #growth over giant “please let this work” gambles.His view: 10x growth sounds exciting, but it can also create 10x #chaos if you haven’t thought through the second-order effects.For CEOs thinking about writing a #book, the same lesson applies.A #bestselling book is not just a big launch moment. It is a compounding #authority asset that builds trust, #reputation, relationships, and credibility over time.In other words, your book should be less “casino night” and more “strategic moat.”Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s Listen to Wisdom From Wizards on #Apple Podcasts, #Spotify, #YouTube Music, #Amazon Music, #Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather invest in people or invest in technology first? That's the question we recently discussed with Scott Eakin, CEO at Randy's Automotive.Scott’s answer is refreshingly direct: people, all day long.Technology can accelerate a business, but only if the right people know how to use it. Otherwise, it is just a very expensive way to make bad decisions faster. Basically, a shiny dashboard with trust issues.For CEOs thinking about writing a book, this is a powerful reminder: your ideas, judgment, stories, and leadership philosophy matter more than the tools around them. AI can help. Software can help. But the wisdom has to come from you.That is what makes a CEO’s book valuable.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#Leadership #CEO #BusinessBooks #ThoughtLeadership #WisdomFromWizards

Would you rather out-price your competitors or out-think them? That's the question we recently discussed with Shekar Raman, CEO at Birdzi.Shekar’s answer: out-think them any day.Because price competition is often a race to the bottom. And sadly, “We are cheaper!” is not exactly the kind of sentence that makes customers build a statue in your honor.For CEOs thinking about writing a book, this is a powerful lesson.Your book should not just explain what you do. It should show how you think.That is what separates you from every other founder, consultant, agency, SaaS leader, or expert making similar claims.Out-pricing makes you look replaceable.Out-thinking makes you look like the category leader.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Founder #BestsellingAuthor #ThoughtLeadership #BusinessBook #WisdomFromWizards

Would you rather take a big bet once a year or small bets every quarter? That's the question we recently discussed with Ganesh Gandhieswaran, CEO at ConverSight.Ganesh makes the case for small bets, especially in B2B enterprise SaaS.His point: when the market is moving fast, especially with AI, you may be early, late, or wondering if the market changed while you were opening your laptop. Smaller bets let you learn, adjust, and show progress every quarter.For CEOs thinking about writing a book, this is a powerful reminder. You don’t need one giant lightning-bolt idea. Start with the lessons, stories, and decisions you already make every quarter. Stack enough of those small bets and suddenly you have the foundation of a book.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, @Amazon Music,Audible, Castbox, iHeart, or your favorite podcast app.#CEO #BestsellingAuthor #ThoughtLeadership #BusinessBooks #Leadership #B2B #AI

Would you rather exit at peak growth or after maximizing your margins? That's the question we recently discussed with Vivek Joshi, CEO at Entytle.Vivek shares a wonderfully CEO-ish answer: it depends.In 2021, growth was the belle of the ball. In 2022 and 2023, profitability walked in wearing a tuxedo and suddenly everyone wanted to dance with margins.Seasons change. Markets change. Buyer priorities change.But if you build a great company that serves customers well and treats people well, the outcome has a funny way of taking care of itself.That is the kind of hard-earned leadership wisdom that belongs in your book, not just in your boardroom.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Leadership #BusinessBooks #ThoughtLeadership #WisdomFromWizards

Would you rather win an industry award or land a high profile case study? That's the question we recently discussed with Damon Lembi, CEO at Learnit.Damon chooses the high profile case study. Awards are nice. They sparkle on a website. They make your About page feel like it went to prom. But a strong case study does something more powerful: it helps prospects see themselves in your work.And prospects see themselves in your book too. A bestselling book is not just a shiny credibility badge. The real magic happens when your stories, client transformations, and hard-won lessons show readers, “This person has solved my problem before.” That is when authority turns into trust.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #ThoughtLeadership #BusinessBook #BestsellingAuthor #CaseStudies #PersonalBranding

Would you rather triple your demo conversion rate or halve your customer acquisition cost? That's the question we recently discussed with Kneko Burney Miller, CEO at Change3.Kneko chooses halving customer acquisition cost. Why? Because for her, CAC is not just ad spend, funnels, dashboards, or some spreadsheet goblin hiding in row 47. It is time. And time is the one cost CEOs cannot magically recover with a better landing page.And the cost of time is one that CEOs writing a book are all too familiar with. A strong book does not just improve credibility. It can reduce the “getting to know you” tax.Before a prospect ever books a call, your book can help them understand your thinking, trust your expertise, and see why you are different.That’s how you transform your marketing into relationship-building at scale.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #ThoughtLeadership #BusinessBooks #CustomerAcquisition #WisdomFromWizards

Would you rather stay deeply embedded in research or step fully into the CEO role?That's the question we recently discussed with Jacob Hooker, CEO at Sensorium Therapeutics.Jacob shares why he left academia and stepped into the CEO seat: impact. As a Harvard professor and researcher at Mass General, he worked on meaningful science. But leading Sensorium Therapeutics gets him closer to the patients whose lives the work could change.And changing lives is a powerful lesson for CEOs thinking about writing a book. Your book should go beyond merely documenting what you know. It should show why your work matters, who it helps, and why you are willing to leave the comfort zone, even when that comfort zone includes Harvard, which is not exactly a shabby waiting room. The strongest CEO books are less about credentials and more about conviction.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Founder #ThoughtLeadership #BusinessBook #Leadership #Biotech #WisdomFromWizards

Would you rather increase average revenue per user or reduce your churn?That's the question we recently discussed with Vivian Allen, CEO at SigmaPro.Her answer: reduce churn. Because churn is not just a spreadsheet problem. It is often a trust problem wearing a finance costume. Vivian explains that in industries like medical device manufacturing, switching suppliers is painful. Assets move. Validations get redone. Certifications get revisited. Everyone suddenly remembers why “simple transition” is one of business’s funniest phrases.Reducing churn also applies to CEOs thinking about writing a book, since your book should not just help you attract new customers. It should remind existing customers why they chose you in the first place. The best books go beyond merely generating leads. They deepen trust, reinforce your point of view, and make your expertise harder to replace.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #ThoughtLeadership #BusinessBooks #CustomerRetention #WisdomFromWizards

We recently collaborated with Fathy Shetiah, CEO at 7C Lingo. Here we discuss why accuracy beats reckless speed when the details can make or break trust.Fathy shares how one word, one letter, one accent, one period, or one number can create serious problems in language and culture.The same is true for a CEO’s book. Yes, speed matters. Nobody wants a book project that moves slower than airport Wi-Fi. But if your book is meant to build authority, trust, and credibility, accuracy matters even more.Your stories, claims, lessons, and positioning need to feel sharp and true. Fast is great. But fast and wrong is just a typo wearing a suit.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #WritingABook #BestsellingAuthor #ThoughtLeadership #WisdomFromWizards

We recently collaborated with Geoff Rego, CEO at Hushly. Here we discuss why customer adoption beats disruption every time.Founders love the word “disruption.” Customers hear something else: “Oh great, more homework.”Geoff points out how customers don’t adopt disruption as much as they adopt relief. If your product instantly removes pain, buyers don’t care whether it is revolutionary, incremental, or wearing a tiny innovation cape. They just want more of it.The same applies to CEOs thinking about writing a book. Your book does not need to sound disruptive. It just needs to feel useful. Readers adopt ideas that make their life easier, clearer, or more successful.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Founder #BusinessBooks #ThoughtLeadership #WisdomFromWizards

We recently collaborated with Kristina Gent, CEO at SIX°. Here we discuss why stepping fully offline can beat attending 10 back-to-back conferences. Kristina chooses offline time without hesitation.For CEOs thinking about writing a book, there is a valuable lesson here: Your strongest ideas rarely appear when your calendar is packed, your inbox is screaming, and your brain is running on hotel coffee.A powerful book needs more than experience. It needs reflection. It needs space to notice the patterns behind your stories, the principles behind your decisions, and the lessons your audience can actually use.Sometimes the most productive thing a CEO can do is step away long enough to hear their own thinking clearly.Check out more such insights in my bestselling business book Wisdom From Wizards at:https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #ThoughtLeadership #BusinessBooks #Leadership #AuthorBranding

We recently collaborated with Shana Cosgrove, CEO at Nyla Technology Solutions. Here we discuss why owning mistakes publicly can build more trust than fixing them quietly.Shana shares how her team accidentally sends a recruiting email to partner companies, including program managers and CEOs.Not ideal.But instead of hiding behind silence, she addressed it publicly on LinkedIn, apologized, explained what happened, and reinforced how much those relationships matter.That kind of ownership tells people something important. Not just that you made a mistake. It shows them how you lead when things get uncomfortable.For CEOs thinking about writing a book, this is a powerful lesson. Your best stories are not always the polished wins. Sometimes the most trust-building chapters come from the messy moments you are willing to own.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Leadership #BusinessBooks #ThoughtLeadership #WisdomFromWizards

We recently collaborated with Scott Arias, Founder at ACE Consulting. Here we discuss why a killer customer referral program can beat a Super Bowl ad.Scott points out that while a Super Bowl ad can create huge visibility, a customer referral carries something far more valuable: trust.For CEOs thinking about writing a book, the lesson is powerful. A book is not just a visibility tool. It can become a referral accelerator.When someone refers you and also says, “You should read their book,” that referral arrives with borrowed trust, proof of expertise, and a reason to take the conversation seriously.That is a very different starting point from “I saw your ad.”Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEOBranding #ThoughtLeadership #BusinessBooks #ReferralMarketing #WisdomFromWizards

We recently collaborated with Ed Macha, CEO at Reliable Controls. Here we discuss why sustainable growth beats rushed expansion when quality, safety, and reputation are on the line.Ed shares a powerful reminder for CEOs thinking about writing a book: Your reputation is not built by how fast you move. It is built by what you are willing to protect.The same applies to thought leadership. A CEO book should not just help you look visible. It should capture the principles, decisions, and standards that make your leadership trustworthy.Because if your ideas scale faster than your execution, the market notices. But when your book reflects your integrity, consistency, and judgment, it becomes more than content. It becomes proof of how you lead.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #ThoughtLeadership #BusinessBook #Leadership #WisdomFromWizards