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Why Amazon Brands Are Starting to Use Meta Ads and Shopify

EPISODE · Jan 23, 2026 · 41 MIN

Why Amazon Brands Are Starting to Use Meta Ads and Shopify

from The PPC Den: Amazon PPC Advertising Mastery · host The PPC Den

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Meet Sean Stone of Spillover Commerce02:45 - Using ChatGPT to challenge your thinking06:30 - Amazon sellers vs real e-commerce brands10:40 - Which products work on Amazon vs Shopify14:10 -  When scaling ad spend actually makes sense17:55 - How Meta ads increase Amazon sales20:45 - Shopify + Amazon done right (real brand example)25:00 - Why follower count doesn’t equal demand28:20 -  Product-market fit by platform31:50 - Price, size, and offer iteration35:40 -  When Amazon brands should run Meta ads38:45 - Meta ads vs Amazon ads (different playbooks)42:10 - Final takeaway: thinking beyond Seller Central🦡 Resources & Links🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit SwingFind Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce🛒 Are you ready to escape Amazon dependency?Crack Q4 2025 with AMC Audiences & Deals4 Techniques Working for Amazon PPC in 2025Finding Your Zone of Possibility for Amazon PPC RankingsHow can you quickly and efficiently improve your Amazon listing?How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

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Why Amazon Brands Are Starting to Use Meta Ads and Shopify

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