Why Does Digital Marketing Still Not Have C-Suite Representation?

In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss the critical need for search marketing representation at the C-suite level. They explore the reasons behind the lack of representation, the strategic value of digital marketing, and how search professionals can align their efforts with broader business goals. The conversation emphasizes the importance of demonstrating the financial impact of search initiatives and earning a seat at the table through strategic contributions.____________________________________________Bill Hunt's article: "Why Does Search Still Not Have C-Suite Exposure?" ►https://www.back-azimuth.com/why-does-search-not-have-c-suite-exposure/Jason Kilgore's LinkedIn post:"Search Needs a C-Seat at the C-Suite"► https://www.linkedin.com/feed/update/urn:li:activity:7279522217158131712/____________________________________________Hosts: Bill Hunt and Bill ScullyFull show notes: ⁠ https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-21-why-does-digital-marketing-still-not-have-c-suite-representation/___________________________________________Looking for more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMasteryOr visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/____________________________________________Join our Facebook Group:► Public - https://www.facebook.com/groups/1097711877977484/____________________________________________Follow us on:► Facebook: https://www.facebook.com/internationalwebmastery/► Instagram: https://www.instagram.com/internationalwebmastery/► Twitter: https://x.com/IntlWebMastery ► LinkedIn: https://www.linkedin.com/company/international-web-mastery/____________________________________________