Why Success Doesn’t Require the Spotlight with Tim Schurrer

In this episode of Badass Softie, I sit down with my longtime friend and former colleague, Tim Schurrer — someone whose leadership shaped not only my career, but the culture and growth of StoryBrand itself.   Tim is the author of The Secret Society of Success, a book that gently dismantles the assumption that success means being the one in the spotlight. And trust me… I’ve watched him live out that message for over a decade.   During our conversation, we explore: Why the spotlight isn’t the problem — but chasing it for the wrong reasons can derail your purpose. How Tim discovered he was built to thrive behind the scenes, not center stage. A leadership mindset shift inspired by the book Made to Stick: Are you demanding attention or attracting it? What Michael Collins (yes, the Apollo 11 astronaut who didn’t step on the moon) teaches us about quiet greatness. How redefining success can create more freedom, fulfillment, and impact than performing for recognition ever will. Tim and I both believe this with every fiber of our leadership bones: You don’t have to be the one on stage to live a meaningful, successful, deeply impactful life.   And honestly? Most people aren’t wired for the spotlight anyway — and that’s not a shortcoming. It’s a superpower when you understand how to use it.   If this episode resonates with you, I’d love for you to subscribe, comment, or leave a review — it helps more people find conversations like this one.