Why You Must Own All the Assets of Your Business

Join us this time as David and John talk about the importance of OWNING your assets and the dangers of not learning about KEY and RELATED parts of your job. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points in the episode: 00:00:00 Intro 00:01:31 Hard Knock 1: Not owning your assets 00:02:11 Stark Industries didn't own their website 00:07:30 Productivity Point didn't own them either 00:09:14 Durendal owns none of their advertising 00:15:08 When you don't own your assets… you recreate them 00:18:00 Avoid single points of failure 00:20:30 Vendor Lock 00:22:25 Lack of Accountability 00:23:35 Fix 1: Formal Ownership Agreements 00:26:16 What is a Letter Agreement 00:27:28 Fix 2: Google Shared Drive Hack 00:29:15 Fix 3: Get all your code inside of github 00:31:38 Digital Asset Management System 00:33:48 Fix 4: Data Governance 00:36:57 Hard Knock: Not knowing how key parts of your job work 00:42:50 For those of you in operations 00:44:45 More examples! 00:49:20 You minimize the value that other people provide 00:53:33 Fixing the problem 01:05:45 David Asks John 01:10:10 John Asks David ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 👥 Credits: Writers: David Fox and John Fox Editors: Maggie Fox ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐