PODCAST · society
Hard Knocks
by Hard Knocks
Hard Knocks: Where TRUE wisdom meets mentorship. Our mission? Providing a platform for guests to be the mentors you've always wanted.In a world of short-form content and quick tips, we dive deeper. We don't just offer feel-good advice you might misapply. We deliver TRUE wisdom – the kind mentors provide. It's not just about the lesson, but the story behind it. The journey, the struggles, and the transformations that shaped our guests.Tune in as we uncover wisdom akin to a modern Ecclesiastes, offering insights that go beyond surface-level advice to truly impact your life.
Episodes
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Rob Corrao: Is The Grass Really Greener on the Other Side?
Hello and welcome back once again to Hard Knocks! This time we're speaking with Rob Corrao, a man who is not just a business owner, a business founder, but he is also one of the amazing pilots for Angel Flight and tons of other amazing different ways that he donates his time. But one of the key...
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Justin Gray: What Matters to You and The Marketing Cheat Code
This time we're talking to Justin Gray, a man who by almost every single factor you could say has lived the American dream. Starting with blue collared work for his dad, to building and selling multiple companies. But we spend time discussing the pieces of wisdom that have driven all of his…
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Jack Hojnar: It's Not Too Late to Start Over, Just Start Right Now
In this raw episode, we sit down with Jack Hojnar, a wildly successful entrepreneur and longtime friend of John, who rode the dot-com boom, launched companies, and saw them acquired. But true to Hard Knocks style, we dive deep into his struggles—divorce, attempted suicide—and the profound wisdom…
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David Avrin: From A Cappella to the World Stage
Meet David Avrin—a former a capella singer with “The Diners” who traded harmonies for a global stage, speaking in 28 countries to teach companies how to create brilliant customer experiences. From his roots as the second of six kids with a rocket scientist dad who photographed Mars, to building a...
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Cate North: Fighting Cancer and Embracing Life's Challenges
Our newest episode out now on all platforms 🎙️ Our close friend Cate has lived with cancer for three decades. In this new episode she shares her remarkable journey and the wisdom gained - from the power of asking for help to being grateful enough to kiss the floor each morning. Want to make…
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Perry Marshall: Getting to the bottom of the swamp and Defeating Cancer
Here's our conversation with Perry Marshall, a trailblazer marketing guru now leading the most revolutionary cancer research out there (stage 0 detection). We talk about the need to be willing to challenge authority, how to find "the bottom of the swamp", the hard (and rewarding) experiences of...
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Alexandra Watkins: From Match.com date to naming The Baconator
Here's our conversation with Alexandra Watkins, a professional Namer. She's the woman who gave The Wendy's Baconator its name amongst many other well known brands. We talk about how she got her start (a Match.com date), why people need to stop taking themselves so seriously, prison penpals and a...
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Dennis Yu: Mentorship and Sharing Your Gifts With the World
Time for another episode of Hard Knocks! This time we have Dennis Yu, one of the most hard working, analytical, knows how to have fun, and well read people I know. Here's some sneak peeks of things we chat about: 1. His tenacity in going from being bullied as a child for not speaking English…
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Marty O’Donnell the Ytram: Always Take the Risk. Never Stop Weaseling
Most of us know Marty for the creation of the music behind Halo, but there's so much more to his story that never gets told... 1. His history being a jingle writer 2. How his entire recording studio burned down to the ground 3. Weaseling his way into working on Riven, and eventually Halo. So much...
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Chris Sullivan: Donating an “Angry” Kidney To Slow Down and Speed Up
Ever wonder what happens when you mix a restless spirit, a donated kidney, and a dash of mountain man dreams? Find out in our latest Hard Knocks episode featuring the one-and-only Chris Sullivan! We're talking: 1. Chemistry degrees leading to ski slopes (because why not?) 2. How losing an "angry...
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You’re Designing Your Website WRONG and How To Be a Secret Weapon
Another episode of Hard Knocks, this time with some harder hitting topics we might get some disagreeing opinions on! Tune in to learn about: 1. How your website is not, and should not, be a destination for your customers. You're doing it wrong 2. The best way to work with a designer and fellow...
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Networking Wisdom You’ll Never Find in a Book
We're back again! This time talking about some wisdom John and David have learned over the years as it comes to networking. Looking for a quick summary? Sure why not: 1. The best way to start a conversation with someone new 2. A great question to ask at the end of a meeting that will bring you…
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The THREE Most Important Questions in Sales and Marketing
So how do you sell and market a product or service through its entire lifecycle? From the inception of an idea, to selling it for the first time, and then making sure it continues to grow. On this episode of Hard Knocks, get into how marketing SHOULD work when it comes to new ideas and services,...
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The Two Most Important Questions in Business and Life
Welcome back everyone! John and David are back once again to share more Hard Knocks they've learned along the way... so you can save yourself those cuts and bruises. This time they've got three in particular they dive deep into: 1. You Need a Looks-Like Works-Like Demo 2. The Two Most Important...
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Why You Must Own All the Assets of Your Business
Join us this time as David and John talk about the importance of OWNING your assets and the dangers of not learning about KEY and RELATED parts of your job. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points in the episode: 00:00:00 Intro 00:01:31 Hard Knock 1: Not owning your…
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David Rants About the Death of Curiosity, And we talk about Partner Programs
We get a deep in the weeds running through why many businesses NEED a channel partner program and what they're missing out on, and then hear David rant for quite a while on why GOOD data is necessary for businesses to be curious and how having such a lack of GOOD data has been the death of...
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Not Visiting Customers, and Why You Need a Sales Process
Welcome to another episode of Hard Knocks. This time John and David tell stories of business failures stemming from not visiting customers and having not defined sales process. And filled with tips along the way for how you can "right the ship" if you feel like someone they're describing....
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Tradeshow Follow-Up Plans, and Why You Need To Know LTV
In this episode of Hard Knocks, David and John discuss how critical it is to have a follow-up plan when you go to a trade show, in addition to why you NEED to know the LTV of your customers. Join as they discuss stories of the failures they've experienced and how they overcame them....
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ABOUT THIS SHOW
Hard Knocks: Where TRUE wisdom meets mentorship. Our mission? Providing a platform for guests to be the mentors you've always wanted.In a world of short-form content and quick tips, we dive deeper. We don't just offer feel-good advice you might misapply. We deliver TRUE wisdom – the kind mentors provide. It's not just about the lesson, but the story behind it. The journey, the struggles, and the transformations that shaped our guests.Tune in as we uncover wisdom akin to a modern Ecclesiastes, offering insights that go beyond surface-level advice to truly impact your life.
HOSTED BY
Hard Knocks
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