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wie du mit dem falschen Social-Media-Clip dein Unternehmen zerstörst

EPISODE · Jun 25, 2023 · 7 MIN

wie du mit dem falschen Social-Media-Clip dein Unternehmen zerstörst

from Der Geld-Podcast für Unternehmer - mehr Liquidität und Vermögen · host Michael Serve

Es geht um eine gescheiterte Werbekampagne für Bud Light (Budweiser) von Anheuser-Busch, dem US-belgischen Bierkonzern, zu dem auch Marken wie Beck’s, Franziskaner oder Hasseröder gehören. Bud Light war übrigens bisher das meistverkaufte Bier in den USA. Alissa Heinerscheid, Vizepräsidentin für Marketing bei Anheuser, äußerte sich vor dem PR-Desaster kritisch über das zu männliche Image der Marke Bud Light. Sie engagierte die Transperson Dylan Mulvaney für einen Clip über 49 Sekunden und damit nahm der Wahnsinn seinen Lauf.

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wie du mit dem falschen Social-Media-Clip dein Unternehmen zerstörst

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