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Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!

EPISODE · May 15, 2026 · 22 MIN

Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!

from Podknows Business Network

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar.Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights. And in this episode, I'm breaking down why copying the Diary of a CEO container is actively working against your buyers' trust — and what the one thing is that actually differentiates a B2B podcast. Spoiler: it's not your lighting rig.Also in this episode:Founder FAQ: Dominic from Norwich wants to know why his podcast guests never share the episode after recording — and what he can do about itQuick Tip: The simple title strategy that will make every episode you publish sharper, more specific, and more honest than anything you planned in advanceIf your show is built around looking successful rather than being useful, this one's going to sting slightly. In a productive way.👉 Book your diagnostic session: podknows.co.uk/diagnosticMentioned in this episode:Podknows Launch BookGet our free book "Podcast Launch Strategy"Free Launch BookLearn More About Podknows PodcastingWe're at https://podknows.co.uk/

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Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!

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