PODCAST · business
Podknows Business Network
by Podknows Podcasting
Podcasts providing useful tips and insights to business owners!
Episodes
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Smart CMOs Take This 90-Second B2B Podcasting Test
Everybody puts their energy into the open. By the time you reach the end, the interview's done, the narration's delivered, the energy's gone, and somebody has to say something to close it out. Low vibe. Not going to convert. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm...
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Your Podcast Has A Second Name. Someone Else Might Own It.
I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already...
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B2B Podcasting: The Only Listener You Actually Need
If you've got a B2B podcast and you're waiting for the feed to do the work, this episode reframes the whole thing. Publishing gets the episode into the world. It doesn't get it into the one pair of ears that matters. Because your podcast's most valuable listen this year won't come from someone...
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Opinion: Podcasters, You’re The Landlord. The Platforms Are Just Tenants.
Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I…
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Podcasters, should we all boycott Spotify?
Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest. Then I went and looked into how you'd actually do it. And that's when the truth of the situation emerged. And OMFG is it a situation. So this episode was going to be the good...
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These are your branded podcast's next four episodes
If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for. That list isn't a commissioning list. It's a list of things that exist. Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm…
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Opinion: Spotify Now Decides Which Bits Of Your Show Are Worth Hearing
Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing. It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on Podnews. One tap and you're past the entire ad...
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You Only Ever Have To Make One More Episode
It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever? In this episode I troll the consistency doctrine which the gurus peddle....
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B2B Founders: Have You Written Your One Winning Sentence Yet?
If you've got a B2B podcast and you're 30, 40, 60 episodes in without much to show for it, the problem probably isn't your microphone, your cadence or your cover art. It's that nobody ever wrote the sentence. Most branded podcasts get built like a content marketing task with tickable boxes.…
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I Use AI to Make This Show. Here’s the Line I Won’t Cross.
Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing. It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot. This episode's about the single line that…
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You're Not In Charge of the Scale - Trailer
You're Not in Charge of the Scale Hosted by Dr. Stephanie Walsh, a pediatrician board certified in obesity medicine with over 20 years of experience caring for kids and families struggling with weight. This show is here to normalize conversations about pediatric health — and to say the quiet…
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Following 'Best Practice' is KILLING Your B2B Podcast!
Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and...
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The Hidden Failure Around Podcasting Failure
Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway. That first...
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Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)
Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did. Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing…
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Is “Be Everywhere” The WORST Podcasting Advice Now That YouTube ‘Dominates’?
YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once. Hi, I'm Neal Veglio…
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Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!
If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000...
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What 5,000 Podcast Listeners Just Told Us About Indie Show Growth
New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever…
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Consistency And Content Pillars Are the Illusion of Strategy in a B2B Podcast
If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency. Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing...
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I Added Video to My B2B Podcast Using Apple Podcasts’ HLS — Here’s What Actually Happened
A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things…
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Does Your B2B Podcast Actually Need Video? (Probably Not Yet)
If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in…
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Why Your Podcast Episode Sounds Good But Feels Empty… And How To Fix That
Your show sounds cleaner than it ever has. You've sorted the room, fixed the levels, maybe even brought in an editor. And when you listen back — nothing. No connection. No feeling. Just technically correct audio with nobody in it. Hi, I'm Neal Veglio, founder of the Podmastery community from...
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Your Episode Nobody Shared Was the One That Actually Worked!
If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero...
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They Just Changed What a ‘Play’ Means In Podcasting. Did You Notice?
Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice. The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it. In this episode, Neal breaks down what this...
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I did NOT see this coming - a surprising benefit of attending The Podcast Show 2026
Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn) But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming....
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Why podcast guest cross-promotion as a growth strategy is a fairytale
Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into…
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Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!
There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds...
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Apple Podcasts Video: The Benefits
In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature. Podmastery goodies you can grab: Treat yourself to a...
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Your Sales Team Have Never Heard Your Podcast (And It's Costing You)
If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met. That sounds absurd. And yet it's almost universal. Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from…
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Apple Podcasts Video: The Painful Truth
With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content. But should you be joining them? Well, before we can answer this question, we need to establish the answer to another one; do...
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B2B Podcast Growth Timeline - are you measuring wrongly?
You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough. The CFO is squinting at the line item. You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday. Before you cancel the whole thing,...
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Your podcast audience may not be what you thought it was
This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this...
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Stop Making a B2B Podcast! Start Making a SALES Podcast.
If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast. "B2B podcast" has slowly come to mean a very specific…
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Founder Podcast Playbook: Understanding Listener Analytics
You opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes. In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener...
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Marketing With Podcasting — How Buying Triggers Beat Brand Awareness
If you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it. Download numbers and audience engagement...
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Is Beehiiv The Ideal New Platform For Indie Podcasters?
Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for? Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters Podmastery goodies you can grab: Treat yourself to a PodmasteryPodcast...
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Don’t Compare Your Podcast to “Diary of a CEO”. Here’s why
Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model. Hi, I'm Neal Veglio, The Podmaster. In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and...
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This B2B Podcasting Intro Problem's Costing You Expert Positioning
Your B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value. It's what happens in the first 10 seconds. I'm Neal Veglio, and in this episode of B2B Podcasting…
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10,000 Followers? 100 Downloads! Why B2B Sales Podcasts Struggle!
If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer. Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up. I'm Neal Veglio, and…
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Video Podcasting & B2B Sales Podcasts: Why Apple’s New Feature Matters
Video podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on…
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When Tools Make Bad Audio Sound ‘Good’, Who Loses?
A lot of people are excited about AI tools that promise instant, studio-quality podcast audio. Record on your phone. Click a button. Sound professional. But that story deserves a closer look. Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community. In this episode of...
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Why Focus On Being 'Consistent' Is Killing Your B2B Podcast
If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is. Publishing weekly feels responsible. It looks good internally. It gives teams something concrete to point at. But it rarely builds...
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Is Edison Research Correct? Is Video Podcasting Creating New Podcast LISTENERS?
A lot of people are saying video is the future of podcasting. That video is the gateway drug — the thing that creates new podcast listeners. But that story deserves a closer look. In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and...
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Podcast Feedback vs Strategy: Rebrand? Or Just Ask?
A lot of podcasters don’t actually need any kind of new strategy. They just need honest podcast feedback that tells them what it actually feels like to listen. In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and...
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Why Guest Interview Based B2B Podcasts Don't Work
If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job. Interviews feel safe. They’re familiar. They spread responsibility. And they let the host stay slightly hidden. I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking...
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‘Evergreen’ podcast content is a total myth!
Seriously. It's become a buzzword of basic b*tch podcast coaching. Evergreen podcast content is definitely not timeless. It is just content you have not looked at in ages. If your back catalogue feels a bit… awkward, this episode is for you. Not because you need more episodes. Because you…
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Your B2B Podcast's Downloads Are NOT The Result
If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing. Download numbers feel important. They’re easy to report. They look reassuring on a slide. But they rarely tell you whether your podcast is actually influencing anything. I’m Neal Veglio, and in this...
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Your Podcast Doesn’t HAVE To Be Weekly, Ya Know!
Most podcasts don’t struggle because the ideas aren’t good. They struggle because the release schedule quietly starts to drain the energy out of them. Somewhere early on, a lot of podcasters decide they probably 'should' be weekly. Not because it makes sense. Because it feels serious. In this...
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Why is Creator X potentially quite exciting for international B2B Brands?
In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X. The platform claims to be built to address frustrations in the market.
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If Your B2B Podcast Was Working, Your Sales Calls Would Sound Different
If your B2B podcast was working, your sales calls would sound different. Most B2B podcasts are easy to listen to. They’re consistent. Polished. Well-intentioned. And yet… nothing changes. Prospects still ask basic questions. Sales calls still start from scratch. And the podcast quietly sits…
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Why Podcasts Lose Listeners (How to Stop Breaking the ‘Quiet Agreement’)
Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly. Every time someone presses play, they’re making a small agreement with you. And most podcasts break it without even realising. In this episode, I unpack the idea of the “quiet...
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Podcasts providing useful tips and insights to business owners!
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Podknows Podcasting
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Frequently Asked Questions
How many episodes does Podknows Business Network have?
Podknows Business Network currently has 500 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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Podcasts providing useful tips and insights to business owners!
How often does Podknows Business Network release new episodes?
Podknows Business Network publishes regularly with 500 episodes available. Check the episode list for the typical release schedule.
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