Your Creativity Needs a Good Stretch—and Riz Ahmed Is Here to Help

When Riz Ahmed feels lost in his creative endeavors, he asks two questions: Does it stretch me? Does it stretch culture? Those questions have guided Ahmed to an Oscar- and Emmy-winning acting career (The Long Goodbye and The Night Of, respectively), a boundary-pushing music catalog, and stories that have redefined who gets to be seen at the center of the frame. And now, in the latest chapter of his career as WePresent's guest curator, he’s posing those two questions to all creatives.    In this episode of Creative Control, we explore how Ahmed is utilizing his role as WePresent's guest curator (a role previously held by the likes of Marina Abramović, Solange Knowles, and Olafur Eliasson) and how his upcoming version of Shakespeare’s Hamlet ties directly into his vision of stretching culture—particularly at a time when it needs it most.  For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control