“The bike over the cliff that they're putting in all of the…” — SiftPop at 37:15
“The bike over the cliff that they're putting in all of the marketing that even Aaron and I can't avoid with our no trailer pledge. I think that's the kind of thing that's going to get people curious, especially older crowds. If you can get moms and dads to see a movie, you make a lot of money. That's what James…”
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