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“So, which I always admired Steve Jobs for talking about.…” — Acquired at 15:37

“So, which I always admired Steve Jobs for talking about. You don't do breakthrough stuff with market surveys. You have to understand what the need is and then invent. And if you really meet the need, then it's useful. Oftentimes you fall flat. And for me, the need here was this mental model that was simple but not…”

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