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“Yes, you're right. There's loads of kind of research on…” — Novara Media at 9:56

“Yes, you're right. There's loads of kind of research on kind of leisure and the position of leisure and how that's changed and stuff. And I think a little bit of that helps us. So I think there's this idea of casual leisure versus serious leisure, right? Which is interesting. It gives us another frame to think about…”

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