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“You're now measuring, you're paying for results. The…” — Decoder with Nilay Patel at 34:54

“You're now measuring, you're paying for results. The inevitable result of metrics is you drop rates because you're not paying the margin for unknowns. You're only paying for what you want. That's fascinating to me. Then you have just the reality of Shark Ninja is going to a bunch of creators and saying, we're going…”

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