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“That's actually a really easy set of goals to accomplish.…” — The Vergecast at 1:21:48

“That's actually a really easy set of goals to accomplish. And you can do that for well under $100. So the problem with that setup is that there are a million billion brands and product names that are all kind of roughly the same thing. Because the big change that has happened here is the sort of alphabet soup brands…”

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