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“start a new habit like that. It's also why the rich, that…” — Mick Unplugged at 29:25

“start a new habit like that. It's also why the rich, that expression, the rich get richer. They already think of themselves as rich. So then, you know, so you have to change your identity first and foremost. So one of the strategies in the book is to help people to create identity based habits,”

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