“when they ship them included a free sample two ounce…” — Practical AI at 28:16
“when they ship them included a free sample two ounce candle. It's like a freebie add on. And over time, the assumption has always been, oh, people really like that. And it's sort of like part of the package that they get. It increases reorder value, right? Like they see the package and they're like, oh, cool. I got…”
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