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“Right. Something that the audience may immediately bristle…” — How To Write Funny at 17:26

“Right. Something that the audience may immediately bristle at and say, well, we can't like that. Wait a minute. No, stop it. In a way, is that sort of like creating the straight man for comedy? Because if you get people to a place where they don't feel allowed to laugh, if they do it, the laugh is so much more…”

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