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“Not what they tell you, but how they act. The way we…” — Mick Unplugged at 18:15

Mick Unplugged Fans First: How Jesse Cole Turned Baseball Into An Experience

“Not what they tell you, but how they act. The way we develop the navel is we watch fans literally with a camera set up. Every 30 minutes we're watching, when our fans got up and left in our same for a whole season.”

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