“Thinking about it a lot and in a lot of different ways…” — Decoder with Nilay Patel at 19:30
“Thinking about it a lot and in a lot of different ways just to be at the 50,000 foot level. You know, at the concepting phase, I suppose it depends on the context. You know, from a creative context, you know, I think you have to think about it very carefully. There are some brands that the audience, the creators just…”
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