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“Then there's licensing and entertainment, which is, hey…” — Decoder with Nilay Patel at 31:58

“Then there's licensing and entertainment, which is, hey, how do we take our brands and execute it more broadly across categories that we're not experts in or we don't have powerful distribution in? So we do that with entertainment companies, with location-based entertainment, which is a fancy word for theme parks and…”

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