“Optimized brands tend to be in less high growth…” — Decoder with Nilay Patel at 37:54
“Optimized brands tend to be in less high growth categories. You know, we tend to see them as kind of like steady eddies, maybe low growth. They still do a decent operating profit for us. And so then they get kind of next tranche. And then reinvent brands are, you know, like we talked about at the beginning of the…”
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