“three years ago, like maybe we made five or $10 million on…” — Decoder with Nilay Patel at 41:02
“three years ago, like maybe we made five or $10 million on it. Like, you know, in 2024, I think our partner in China, Caillou, I think they did more like $400 million of trading cards in My Little Pony. And they parlayed that into a whole line of kind of teen oriented collectibles. And it's kind of reinvented how we…”
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