“I think Harry Potter is like a power brand that…” — Decoder with Nilay Patel at 1:11:00
“I think Harry Potter is like a power brand that exemplifies all four of those aspects. I can't share kind of like the research data we have, but certainly it's a very powerful multi-generational brand. It's almost like a rite of passage for a lot of kids to read the stories or watch the movies. With my kids, we spent…”
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