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“It fit into the message framework. And I think oftentimes…” — Pod Save America at 57:53

“It fit into the message framework. And I think oftentimes, like, you try to run every campaign with the same universal message framework, and it's kind of the boilerplate, like, consultant approach. And we were running a change campaign, and Zoran looked like change, and he felt like change. And I also think he fit…”

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