“that had never been done before, which was to create a…” — SmartLess at 45:27
“that had never been done before, which was to create a cohesive universe, but also a cohesive brand that was about quality. And I only am going to be on this earth for so long. So why does, you know, might as well put everything into it. It's an opportunity that just has never existed for anyone ever. So how could I…”
0:00
1:02:03