“Back in 2008, 2012, even 2016, it was largely you needed…” — Pod Save America at 37:52
“Back in 2008, 2012, even 2016, it was largely you needed one core message for everyone because you were communicating to everyone in the same way. Yes, you could do like some, you know, black radio or you could do some Spanish language TV or something that would be a little micro targeted. But in general, it was all…”
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