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“At Tipco, we had to educate the market. And I remember how…” — The Changelog: Software Development, Open Source at 28:24

“At Tipco, we had to educate the market. And I remember how painful that was. A lot of the sales cycles were 80% education. We need to explain to you why we think you are going to have a problem in the near future that we think we might only be able to solve. In this world, what was good for Cineadia was people were…”

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