“it's going to be difficult to create your own presence by…” — Decoder with Nilay Patel at 33:07
“it's going to be difficult to create your own presence by displaying the old playbook. You got to build your brand through a different manner in this time period. And the existing ones who are lucky enough to already have a big brand presence, they have to maintain the brand also with a different playbook, not just…”
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