“You're branding the event. So the event is not branded as…” — Mick Unplugged at 39:00
“You're branding the event. So the event is not branded as just you. You're branding the event. Okay. It's your summit. It's your whatever. So then you're going to pre-sell it before you put a ton of money down on deposits. Once you get some flow and people are really buying into it, then invest in it and start small.…”
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