“and women are among the fastest-growing audience for men's…” — SBJ Morning Buzzcast at 6:53
“and women are among the fastest-growing audience for men's sports as well. One glaring example is that for the 2026 Men's College World Series, female viewership was up 107%. And for sponsors, the business case keeps getting stronger. More than 30% of NWSL fans, for example, say they purchased a product after seeing…”
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