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“that attended the San Diego race on Coronado Island, they…” — SBJ Morning Buzzcast at 5:59

“that attended the San Diego race on Coronado Island, they had never attended a NASCAR event before. So the goal is to draw them in and yes, hope, hope you make them a return fan and a return visitor. They had fans coming from all 50 states and 17 countries. So again, these big events, they draw new fans. They also…”

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