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“the first run business for NBC. NBC in total made about $2…” — Acquired at 3:03:12

“the first run business for NBC. NBC in total made about $2 billion in cumulative advertising profit from Seinfeld during its run. But again, that vastly undercounts the actual value to NBC because of the dynamics of what you can't buy Seinfeld. You got to buy. Yeah. But no ownership because they rented it.”

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