“And this is what we did. The best way to do it is to pick…” — Acquired at 23:34
“And this is what we did. The best way to do it is to pick one or two events per year where you can insert yourself into the cultural zeitgeist. So for us, one such event was when Mailbox was being shut down. RIP. Yeah, sadness, right? But it was the perfect narrative to say, hey, I'm over here. Come look at our…”
0:00
1:14:23