“Because that was the competition. Like I didn't have a…” — The Pragmatic Engineer at 30:42
“Because that was the competition. Like I didn't have a marketing budget. I didn't have any money. I didn't have that kind of notoriety. I didn't have that corporate backing. So if I was going to make any kind of impact, I had to be a little bit outrageous. And so I picked that, you know, extreme sports were”
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