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“Coach and Stuart Vavors interpret some of that enthusiasm…” — Masters of Scale at 19:09

“Coach and Stuart Vavors interpret some of that enthusiasm and speak to that Gen Z customer and realize, wow, there's real enthusiasm here. And we're going to create designs that speak to a young customer. Like you kind of watch that happen. But it is exactly to Janice's point. It is bottom up. And this started not…”

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