“And this is a study that in today's dollars would cost…” — Acquired at 29:25
“And this is a study that in today's dollars would cost about $2,500. There's no way Apple can afford it. So I know that being able to come in and show it to them. Right. They're like, look at this. $2,500 is that free value? Steve's probably very pleased with himself that his one phone call yielded. Oh, totally. And…”
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