“Because up to that point in time, nobody had sold software…” — Acquired at 48:57
“Because up to that point in time, nobody had sold software of any kind directly to retailers. Wow, so it really was this notion of sort of publisher first, studio or developer second. It's like, we're going to go and give the right structure and support to the right sort of developers. But we ourselves do our core…”
0:00
1:56:54