“At any rate, you can get really personally attached to a…” — Acquired at 1:02:47
“At any rate, you can get really personally attached to a name and think it really matters. But what really matters is how you go make that name mean something. And Electronic Arts was that kind of a mashup where, at a minimum, it helped us tell the story to the media and got the media engaged in helping us spread the…”
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