“And of course, what we did with Madden was a great market…” — Acquired at 1:48:43
“And of course, what we did with Madden was a great market compromise is we had a meeting of the minds in the developers community around Madden where we said, OK, we wanted to have the simulation accuracy, but it's got to be more of an arcade game. And this is an audience. The players are going to be younger. They're…”
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