“And we were kind of faking our way through this for a…” — Acquired at 1:50:51
“And we were kind of faking our way through this for a while. That very first version of Madden. Which now is a very expensive license. Indeed. Although it's actually a fair deal. Totally. Because what EA was able to do was build a brand and build a market position so that they had some leverage in that negotiation.…”
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